Global mobile phone market report released, Xiaomi is not a dark horse, but continues to firmly rank in the top three

The vast majority of people have a doubt before switching to a new phone, that is, what is the current trend of the mobile phone market, and the model they hope to switch to is in line with the trend of the times. The answer to this question is no longer hidden. Previously, it was the lineup of Huawei, Samsung, and Apple, but now the market landscape has changed, becoming Samsung, Apple, and Xiaomi.

The conclusion is not fabricated, but supported by data. According to the latest Canalys global mobile phone market report for the third quarter of 2023, Samsung firmly ranks first in the world with a market share of 20%, followed closely by Apple with a market share of 17%; Xiaomi ranked third with a market share of 14%. Further analysis reveals that although Samsung ranks first, its performance has declined compared to the same period last year; Compared to the 10% increase in the third quarter of last year, Xiaomi is experiencing a growth trend.

In addition, Canalys also provided the market share changes of the top five global mobile phone brands every quarter. In short, Samsung, Apple, and OPPO all experienced varying degrees of decline, with only Xiaomi and Chuanyin achieving year-on-year growth in market share; At the same time, in 2023, Xiaomi has achieved two consecutive quarters of steady month on month growth in the global market, with 11.3% in the first quarter, 12.9% in the second quarter, and now 14% in the third quarter. However, it has been a remarkable achievement along the way.

More interestingly, among the top five mobile phone manufacturers worldwide, Xiaomi has consistently ranked among the top three for thirteen consecutive quarters, which is not something that ordinary manufacturers can achieve. At the same time, it also means that Xiaomi has a firm foothold in the global market and is difficult to shake. Of course, being able to stand shoulder to shoulder with Samsung and Apple is also due to Xiaomi's efforts along the way, especially its remarkable achievements in high-end strategy. Taking the Xiaomi MIXFold 3 released in August as an example, its sales reached 2.25 times that of the previous generation in just 5 minutes. On the one hand, its product strength has been recognized by consumers, and on the other hand, it has added confidence to Xiaomi's high-end strategy.

In addition to its past achievements, Xiaomi's performance in the future is expected to be no worse, after all, Xiaomi has a brand new operating system - Xiaomi's surging OS, which is fully prepared for the Internet of Things; In addition, the Xiaomi 14 series, equipped with the Xiaomi surging OS, has begun production, further proving Xiaomi's strength, not just through verbal declarations, but through implementation.

Speaking of it, Xiaomi has always been a surprise along the way, with innovation in every period. Anyone who sees it wants to try it out. This time, Xiaomi's surging OS and Xiaomi 14 series are together, and I think there will be significant changes in interaction, smoothness, experience, and other aspects. The expectations will be directly fulfilled.