Tmall Double 11: It will start at 8pm on October 24th, marking the first large-scale launch of the official direct descent vertical reduction

On October 20th, the reporter learned that the pre-sale of Tmall Double 11 will start at 8pm on October 24th. This year, Tmall Double 11 launched its first large-scale official direct reduction and vertical reduction on the basis of reducing 50% for cross store sales of over 300

On October 20th, the reporter learned that the pre-sale of Tmall Double 11 will start at 8pm on October 24th. This year, Tmall Double 11 launched its first large-scale official direct reduction and vertical reduction on the basis of reducing 50% for cross store sales of over 300. There is no need to make up the order, and one item is discounted. It is expected that more than 80 million products will fall to the lowest price for the year.

In terms of time rhythm, consumers can buy two waves this year: the first wave is from 8pm on October 31st to November 3rd, and the second wave is from 8pm on November 10th to November 11th.

According to reports, the number of products, brands, and merchants participating in the Tmall Double 11 event this year continues to reach new highs. Among them, 46000 overseas brand merchants and 1 million scarce trend goods, including limited edition sneakers, top tier co branded products, trendy collectibles, and celebrity exclusive products, are ready to be released.

It is reported that this time on Double 11, the discounted products have a very prominent lightning logo. Products marked with "official reduction" are basically the lowest priced products throughout the year; The products marked with "low prices across the entire network" are real-time and dynamic price comparisons across the entire network, ensuring lower prices on the Tmall platform during the same period. Products with these two labels do not need to be ordered together, and one item is discounted.

This year's Double 11 will distribute the largest red envelopes and coupons in history. It is reported that during the Double 11 period, a total value of 20 billion 88VIP vouchers will be issued, which can be combined with other discounts. 88VIP users can also use Huabei to purchase products with a unit price exceeding 100 yuan and enjoy interest free installment payments.

At the same time, Taobao Live teamed up with 18 anchors and more than 100 super brands to send another 1 billion red envelopes in the live broadcast room. Brand merchants have also prepared 1 billion red envelopes for their member users. Every year, there are interactive mini games on Taobao on Double 11. The game of the year is "Fantasy Island Mobilization", with a total of 1 billion red envelopes distributed. (One Orange)