Apple is exploring the possibility of incorporating advertisements in its original podcast
Apple has traditionally not sold advertisements on its own podcasts, but recent developments suggest that the company may be considering changing its approach.From a historical perspective, Apple's podcasts have never had advertisements
Apple has traditionally not sold advertisements on its own podcasts, but recent developments suggest that the company may be considering changing its approach.
From a historical perspective, Apple's podcasts have never had advertisements. However, in July this year, the company announced that State Farm would sponsor the second season of its Apple News program.
According to insiders, the company is exploring the possibility of adding advertisements to its original podcast. This move will enable the company to explore new sources of revenue and improve profitability.
The possibility of Apple entering the podcast advertising market is consistent with recent trends in the industry. As Bloomberg pointed out, podcasts have shifted their focus to approving fewer, low-risk programs, while also prioritizing the recovery of production costs through advertising revenue.
How Apple plans to incorporate advertising remains to be seen. Podcast advertisements often lock users based on IP addresses, which seems to go against Apple's privacy approach.
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