Cook also didn't expect Huawei and Xiaomi to make continuous efforts, and foreign media: the trend has passed

As we all know, in the years when Huawei lost its halo, Apple had unlimited potential in the Chinese mobile phone market, with almost no competitors. However, with the efforts of the two major domestic brands, Huawei and Xiaomi, Apple's good days have come to an end. According to the data display. IPhone shipments in China increased by 5% year-on-year in the second quarter of this year, but decreased by 6% in the third quarter of the launch of the iPhone 15 series.

So the question arises, what is the main reason for the decrease in Apple's shipment volume in the Chinese market? The answer is actually very simple, that is, Apple's year-round "squeezing toothpaste" operation has disappointed consumers. Especially for the iPhone 15 series, many quality issues have been exposed by netizens since its release, such as broken sound, battery aging, and hot hands. These issues have caused consumers to lose confidence in Apple's products, leading to a decline in its market share.

In contrast, Chinese mobile phone companies represented by Huawei and Xiaomi have begun to exert their efforts. Firstly, Huawei released the Mate60 series phone equipped with the Kirin 9000S chip and the Hongmeng OS system. Later, Xiaomi also released a flagship Xiaomi 14 series phone equipped with the Xiaomi surging OS system. It is obvious that Chinese brands have provided users with higher quality products and services through continuous innovation and optimization, winning the favor of consumers.

Taking the Xiaomi 14 series as an example, this phone introduces many innovative technologies pioneered in the industry. Such as full depth micro curved screens, strongest mobile imaging lenses, industry-leading screen luminescent materials, self-developed dragon crystal glass, and self-developed circular cooling pump cooling systems. These innovations enable the Xiaomi 14 to directly compete with the iPhone 15 Pro, while the Xiaomi 14 Pro can rival the iPhone 15 Pro Max.

In addition, Xiaomi has also launched its self-developed operating system Xiaomi Pengpai OS, becoming the world's first mobile phone brand to complete the "full ecosystem of people, cars, and homes" closed-loop. Xiaomi Pengpai OS has achieved active intelligence and kernel level security protection through technologies such as cross end intelligent connectivity and integrated AI big models, demonstrating more powerful innovation capabilities than iOS. This measure has made significant breakthroughs for Xiaomi in the mobile operating system and set an example for other Chinese technology companies. Even central media has given Xiaomi's surging OS a high praise of "China's surging, global resonance".

It is precisely because of the rise of Chinese mobile phone companies that foreign media say that the trend has passed, and the era of Apple making profits in the Chinese market has passed. I'm afraid even Cook didn't expect the direction of the Chinese mobile phone market to change so quickly.

It is undeniable that Apple still has considerable influence in the Chinese market. But with the continuous enhancement of innovation capabilities of Chinese technology enterprises, they will inevitably win more international market share, thereby surpassing Apple. As a representative of China's national brand, Xiaomi is leading the global trend in the technology industry with the core of "full ecosystem of people, cars, and homes".

It can be foreseen that in the context of the rapid development of technological innovation in China, Chinese mobile phone companies will continue to increase their innovation efforts and constantly innovate. They will lead the future development of the global mobile phone market with more advanced technology, higher quality products, and better user experience.