JD Official Announcement Double 11 Changes Strategy: Spot Sales on October 23rd at 8pm

On October 16th, JD officially announced that Double Eleven will be available for sale at 8pm on the 23rd. Compared to the previous pre-sale activity rules, the biggest change of JD 11

On October 16th, JD officially announced that Double Eleven will be available for sale at 8pm on the 23rd. Compared to the previous pre-sale activity rules, the biggest change of JD 11.11 this year is the direct spot sale on October 23 at 8pm, covering a full range of products such as 3C digital, home appliances, food, clothing, beauty, home furnishings, etc., which have been prepared in advance. Consumers will immediately arrange for stocking after placing an order.

It is understood that this year's JD 11.11 is divided into five stages: initial sale period, good start period, special session period, climax period, and comeback period. Each stage brings different promotional activities and discounts. During this period, cross store benefits of 50 yuan will be reduced for every 299 yuan or more, and consumers can also receive a subsidy of 20 yuan.

On the evening of October 23rd at 8pm, in addition to opening spot sales, a super flash day event will also be launched, bringing consumers hundreds of millions of popular and top-notch products, with tens of thousands of products competing for 1 yuan; On the evening of October 31st at 8pm, there will be a 10 billion dollar subsidy day, which not only includes full package shipping and double compensation for expensive purchases, but also has the opportunity to compete for iPhone 15 at half price; On the evening of November 10th at 8pm, a peak of 28 hours will begin, sparking a surge in panic buying and bringing consumers a "more, faster, better, and more economical" shopping experience.

During November 11th of this year, JD.com continued to strengthen its "full link service", offering over 200 services such as price protection and home renewal, allowing consumers to shop worry free throughout the entire process. Among them, over 800 million products participate in JD 11.11 full price protection. If there is a price reduction in the products purchased by consumers, they can click on the "one click price protection" to enjoy a price difference refund. The full price protection period for JD 11.11 will continue from 20:00 on October 23 to 24:00 on November 13. Some categories of products also enjoy extended price protection for 30 days, 90 days, and more.

Data shows that since JD launched its price protection service, the cumulative number of price protection application orders has exceeded 1 billion, saving consumers about 10 billion yuan in total. (One Orange)

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Tmall Double 11 will open at 8pm on the 24th

On October 14th,TmallThe Double 11 will officially open at 8pm on October 24th.

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Tmall11Staying up latePre-saleThe two official purchase dates are: 8pm on October 31st and 8pm on November 10th. (One Orange)