JD's real-time retail three kilometer model has been released, and JD Home 11.11 will invest 100 million yuan in resources to support new arrivals and small and medium-sized businesses

On October 19th, it was reported that yesterday, JD Real Time Retail's three kilometer model was released, and JD Real Time Retail officially announced its "Five Year Action Plan": it will assist in the digital transformation of over 2 million local small and medium-sized physical stores, provide over 10 million flexible employment opportunities for society, and collaborate with ecological partners to drive trillion yuan of consumption.It is reported that JD's three kilometer model of real-time retail is led by JD's open platform, focusing on the three elements of real-time retail: real-time demand, local supply, and real-time delivery

On October 19th, it was reported that yesterday, JD Real Time Retail's three kilometer model was released, and JD Real Time Retail officially announced its "Five Year Action Plan": it will assist in the digital transformation of over 2 million local small and medium-sized physical stores, provide over 10 million flexible employment opportunities for society, and collaborate with ecological partners to drive trillion yuan of consumption.

It is reported that JD's three kilometer model of real-time retail is led by JD's open platform, focusing on the three elements of real-time retail: real-time demand, local supply, and real-time delivery. It provides three core capabilities: digitization, local supply chain integration, and real-time delivery, achieving "consumer ordering, store shipping, and product delivery within 3 to 5 kilometers".

Combined with the "Happiness Three Kilometers Model", JD Real Time Retail's "Five Year Action Plan" has also been announced: it will help over 2 million local small and medium-sized physical stores achieve digital transformation and upgrading; Provide over 10 million flexible employment positions for innovative professions including delivery personnel, picking personnel, and shared promotion personnel to society; Collaborate with ecological partners to drive trillion yuan of consumption and assist in improving and expanding consumption.

Real time retail is an important part of JD's efforts to provide consumers with a more 'fast, efficient, and economical' consumption experience. It is also an important part of collaborating with merchants and brand partners to address external challenges and achieve stable growth. "JD Retail CEO Xin Lijun stated that real time retail is a must win battle for JD Retail.

Vice President of JD Group He Huijian, President of Dada Group, stated: Real time retail has entered a new stage of improving quality and expanding capacity. As the only enterprise in the real time retail industry with B2C+O2O digitization and supply chain integration capabilities, JD Real Time Retail's three kilometer model has been released. Through the three core capabilities of 'digitalization+local supply chain integration+instant delivery', JD Real Time Retail will leverage the three key values of promoting consumption, assisting entities, and stabilizing employment through the integration of data and reality, and promote the sustainable and high-quality development of the retail industry

JD Home General Manager Li Changming told NetEase Technology and other media that the "2023 Real Time Retail Development Trend White Paper" mentioned that the scale of China's real-time retail market has exceeded 590 billion yuan in 2022. The three kilometer approach comes from the background strategy of local retail. In the past, JD.com has built a good reputation through 211 delivery or self operated authentic sales for a long time, especially due to the catalytic effect of the epidemic, consumer demand for real-time has surged

Against this backdrop, instant retail has become a must-have place. What is JD's differentiated advantage in this competition? Li Changming believes that "JD is currently the only platform on the market with a complete layout of O2O+B2C, especially a supply chain layout, which will still be our main competitive advantage in the future

Introduction: JD Home has over 400000 physical stores covering over 2000 counties, districts, and cities across the country, providing consumers with 7x24 hour delivery services, and the supply scale is constantly expanding; B2C+O2O supply chain integration, continuously innovating supply models, and achieving precise matching of supply and demand through online and offline connectivity. Since 2023, JD Home has added over 130000 new online stores, and as of the second quarter, there were approximately 300 cooperative brand merchants.

Li Changming mentioned that the real-time retail market has a lot of imagination space and welcomes more players to come in. "In fact, there is competition as well as cooperation. For example, Tiktok's instant retail business is partly done by Dada Express. These relationships have both competition and cooperation, and different types of businesses are very welcome to enter the track." (Yicheng)