Foreign media review of Apple's press conference: Apart from chips, the biggest change is "deep space black"

On Tuesday morning, Beijing time, Apple held an online press conference with the theme of "ScaryFast", announcing the launch of new MacBookPro and iMac equipped with M3 series chips. Throughout the entire press conference, it can be said that there were joys and sorrows, seemingly fitting the theme of "trick or treat" on Halloween

On Tuesday morning, Beijing time, Apple held an online press conference with the theme of "ScaryFast", announcing the launch of new MacBookPro and iMac equipped with M3 series chips. Throughout the entire press conference, it can be said that there were joys and sorrows, seemingly fitting the theme of "trick or treat" on Halloween.

The following is the translation content:

The surprise brought by Apple before Halloween is like giving candy and pounding eggs.

The computers introduced in the press conference are all equipped with powerful M3 chips, but there have been few changes in other aspects. This online press conference can be said to be "terrifyingly similar".

At the press conference, Apple promised that computers equipped with the M3 chip have outstanding performance and a qualitative leap in graphics and image processing capabilities, but the product itself looks basically unchanged. Of course, it's not completely unchanged. The new MacBookPro has added a "deep black" exterior color.

Consumers can now start booking new computers, expected to be launched on November 7th.

In the past three years, Apple has transitioned from Intel chips to self-developed M-series chips, revitalizing its computer business. Nowadays, Apple laptops are quieter, faster to process, and more durable. However, although the improvement in processing speed is helpful for professional designers who need to complete tasks before the deadline, most people may not be aware of this gradual performance improvement. The new computers, especially the new iMac, did not have upgraded screens or accessories, which is disappointing.

Overall, some of the news at Apple's press conference was exciting, while others were disappointing.

Good news

M3 series chips:The new M3 chip has faster processing speed than M1 and M2, especially in terms of graphics and image processing, with significant improvements. Apple emphasizes more detailed information, such as shadows and reflections, in games and other graphics intensive applications.

If the user is using a MacBookPro equipped with an M2 chip, it is difficult to tell the difference between them. At the press conference, Apple mainly compared the M3 chip with the M1, claiming that the graphics and image processing speed has increased by 65%.

According to data from market research firm IDC, considering that people typically start upgrading after four or five years of using laptops, users of older Macs equipped with Intel processors may see significant improvements.

Simplified product line:The iMac starts at $1299 and is equipped with M3 chips. The 14 inch MacBookPro comes in three configurations: M3, M3Pro, or M3Max chip, while the 16 inch MacBookPro comes in two configurations: M3Pro and M3Max chip.

Apple will discontinue the 13 inch MacBook Pro, which starts at $1299, and replace it with a 14 inch MacBook Pro, which starts at $1599 and is equipped with an M3 chip. The starting price for the 14 inch MacBookPro, which was previously equipped with an M2Pro chip, was $1999.

The cheaper 13 inch and 15 inch MacBookAir models have not changed.

Deep Sky Black:The 14 inch and 16 inch MacBookPro equipped with M3Pro or M3Max chips will introduce a new deep black appearance. Apple stated that this material is a "breakthrough chemical material that can form an anodized sealing coating, greatly reducing fingerprint residue." However, on the trial MacBook, the author still left some fingerprints.

Bad news

The larger iMac did not appear:This event did not release a 27 inch iMac. Apple seems to plan to have users who want a larger screen purchase StudioDisplay alongside MacMini, MacStudio, or MacBook.

There is no improvement in the accessories:Although the latest iPhone is already equipped with a USB-C interface, the wireless keyboard, mouse, or touchpad equipped with Apple's new iMac still requires a Lightning charging interface.

No improvement in battery performance:Apple claims that the new MacBookPro model has a battery life of up to 22 hours. However, this requires specific system configurations, as watching 1080p videos requires dimming the screen brightness and turning off Wi Fi. (Chen Chen)