Redmi Won't Be Entering the Foldable Phone Market for Now: Balancing Price and Experience

Redmi Won't Be Entering the Foldable Phone Market for Now: Balancing Price and ExperienceXiaomi's recent release of two foldable phones - the Xiaomi MIX Fold 4 and the Xiaomi MIX Flip - has caused a stir in the market. The former, with its thin body and excellent unfolding experience, has pushed large foldable phones to new heights; the latter fills the gap in Xiaomi's small foldable phone field, and its 4

Redmi Won't Be Entering the Foldable Phone Market for Now: Balancing Price and Experience

Xiaomi's recent release of two foldable phones - the Xiaomi MIX Fold 4 and the Xiaomi MIX Flip - has caused a stir in the market. The former, with its thin body and excellent unfolding experience, has pushed large foldable phones to new heights; the latter fills the gap in Xiaomi's small foldable phone field, and its 4.01-inch large external screen breaks the limitations of traditional small foldable phones.

The Xiaomi MIX Fold 4 boasts a thin body design, with a folded thickness of only 9.47mm, and a unfolded thickness of only 4.59mm, weighing only 226g. Xiaomi CEO Lei Jun even praised its feel at the launch event, saying it's comparable to traditional flagship straight-screen phones. This is undoubtedly a significant breakthrough in foldable phone design, and it gives more users a glimpse of the future of foldable phones.

The Xiaomi MIX Flip, on the other hand, has become a leader among small foldable phones with its lightweight body and extra-large external screen. This phone weighs only 190g and is equipped with a 4.01-inch extra-large external screen, which can support over 200 applications, providing users with a more convenient experience.

However, both of these foldable phones face price challenges. The Xiaomi MIX Fold 4 has a starting price of 8999 yuan, while the Xiaomi MIX Flip has a starting price of 5999 yuan. For many consumers, this price remains unacceptable. Therefore, many users have turned their attention to Redmi, hoping that it will also launch foldable phones at more affordable prices.

However, for consumers who are expecting Redmi to launch foldable phones, Lu Weibing, Xiaomi Group Partner, President, President of the International Department, and General Manager of Xiaomi Brand, made it clear: "There are currently no plans." This indicates that Redmi may not be entering the foldable phone market in the short term.

The reasons behind this decision are not hard to understand. Foldable screen technology poses higher requirements for screen manufacturing and hinge design, and its cost remains higher compared to traditional straight-screen phones. If Redmi launches foldable phones at a low price, it will be difficult to ensure a high-quality experience, and it may even affect product reputation.

Redmi currently aims for cost-effectiveness, targeting consumers who seek high cost-effectiveness. In the foldable phone market, Redmi will need to overcome the double challenge of technology and cost if it wants to succeed with a low-price strategy.

Therefore, Redmi's decision to not launch foldable phones for now may be based on a rational judgment of the market and user needs. In the future, when foldable screen technology becomes more mature and costs further decrease, Redmi will also have the opportunity to launch more cost-effective foldable products, providing users with more choices.