Emerging Middle Class Smartphone Brand Preferences: Huawei and Apple Lead, Other Brands See Declining Activity

Emerging Middle Class Smartphone Brand Preferences: Huawei and Apple Lead, Other Brands See Declining ActivityQuestMobile data reveals that the proportion of emerging middle-class users in the overall internet population continues to rise. By July 2024, their size reached 257 million, a 4

Emerging Middle Class Smartphone Brand Preferences: Huawei and Apple Lead, Other Brands See Declining Activity

QuestMobile data reveals that the proportion of emerging middle-class users in the overall internet population continues to rise. By July 2024, their size reached 257 million, a 4.8% increase year-on-year. In terms of smartphone choices, Huawei and Apple have become the preferred brands for the emerging middle class, with their usage rates consistently increasing.

Data shows that 28.6% of the emerging middle class choose to use Huawei phones, ranking first. Apple follows closely behind with 26.3%, with both brands experiencing a 13% year-on-year increase in activity. This signifies that Huawei and Apple exhibit an unshakeable dominance in the high-end smartphone sector, firmly holding the majority of the smartphone market share among the emerging middle class.

In stark contrast, the activity of other phone brands, including Vivo, OPPO, Xiaomi, Honor, and Samsung, has decreased among the emerging middle class. This indicates a shift in the emerging middle class's pursuit of smartphone brands, as they lean towards high-end brands to fulfill their escalating lifestyle and work demands.

Beyond brand preferences, data also indicates an increasing proportion of young people within the emerging middle class. Specifically, the 25 to 30-year-old user group accounts for nearly 40%. They exhibit a strong desire to purchase online but remain cautious in their consumption decisions.

This reflects the emerging middle class's emphasis on product quality and brand value, along with their rational and pragmatic approach to consumption. They are more willing to pay higher prices for high-quality products and services, presenting new opportunities for smartphone brands to thrive in the high-end market.

In conclusion, Huawei and Apple hold a leading position in the emerging middle class smartphone market, while other brands face greater competitive pressure. In the future, smartphone brands need to focus more on product quality and experience to meet the needs of the emerging middle class and gain their favor. Simultaneously, brands need to pay attention to the consumption habits of younger generations to better capture this group with immense market potential.