Douyin, Moutai, and WeChat Top the List! 2024 Asian Consumer Favorite Brands Revealed

Douyin, Moutai, and WeChat Top the List! 2024 Asian Consumer Favorite Brands RevealedOn September 30th, WorldBrandLab, a global brand laboratory, officially released the results of its 2024 Asian Consumer "National Brand" Loyalty Survey at the "Asian Brand Summit". The survey revealed that Japan has the highest brand loyalty in Asia, reaching 84%, followed closely by South Korea at 75%

Douyin, Moutai, and WeChat Top the List! 2024 Asian Consumer Favorite Brands Revealed

On September 30th, WorldBrandLab, a global brand laboratory, officially released the results of its 2024 Asian Consumer "National Brand" Loyalty Survey at the "Asian Brand Summit". The survey revealed that Japan has the highest brand loyalty in Asia, reaching 84%, followed closely by South Korea at 75%. China came in third with a brand loyalty of 70%, a significant increase from just 36% a decade ago. This indicates a doubling of Chinese consumer loyalty towards domestic brands over the past ten years. Other Asian countries such as India, Australia, Singapore, and Thailand also made the list.

This survey report also includes a list of the most favored brands in each Asian country. We'll focus on the top brands among Chinese consumers to see which brands have successfully captured their hearts.

Douyin, Moutai, and WeChat Lead the Way in China

Among numerous brands, Douyin emerged as the top favorite among Chinese consumers by a significant margin. This comes as no surprise, as Douyin, the undisputed No. 1 platform in the short video era, has become an integral part of people's daily lives. Closely following is Moutai, the national liquor brand, whose distinct brand culture and high-quality products consistently attract consumers. WeChat, another national-level application, also secured a top-three spot. It has become an indispensable part of work and life, making it difficult for many to imagine their daily routines without it.

Apple, Xiaomi, and Huawei Dominate the Smartphone Brand Ranking

In the smartphone brand ranking, Apple takes the lead, which is perhaps unsurprising given its reputation for premium design and user experience. Xiaomi comes in second, which might surprise some considering Huawei's deeper technological roots and larger market share in the smartphone sector. However, Xiaomi has garnered widespread recognition beyond its smartphones thanks to its robust ecosystem of products. Huawei sits in third place, and while they have faced challenges in their smartphone business, their brand influence remains substantial.

The Rankings Reflect Chinese Consumer Preferences and Trends

This list reflects the preferences and consumption trends of Chinese consumers in different domains. The success of brands like Douyin, Moutai, and WeChat indicates the growing demand for entertainment, traditional culture, and social interaction among Chinese consumers. The leading positions of smartphone brands such as Apple, Xiaomi, and Huawei highlight Chinese consumers' pursuit of technological advancements and emphasis on quality of life.

Future Prospects

As China's economy continues to grow and consumption upgrades, Chinese consumers' brand awareness and choices will become more rational. Which brands will seize opportunities and win over more consumers in the future remains to be seen. We eagerly await the developments.