Apple's iPhone 16 Pro Ad Criticized: Space Launch Concept Draws Controversy, A18 Pro Chip Performance Enhancement a Highlight
Apple's iPhone 16 Pro Ad Criticized: Space Launch Concept Draws Controversy, A18 Pro Chip Performance Enhancement a HighlightRecently, Apple's official Douyin account released an advertisement for the iPhone 16 Pro, themed around a "space launch", highlighting the advantages of the A18 Pro chip's neural network engine, GPU, video capabilities, etc. In the ad, a space-like launch center shows the neural network engine, GPU, enhanced gaming, and camera systems preparing for launch, and the iPhone 16 Pro's triple camera system acts as a rocket engine, igniting and sending the phone into space
Apple's iPhone 16 Pro Ad Criticized: Space Launch Concept Draws Controversy, A18 Pro Chip Performance Enhancement a Highlight
Recently, Apple's official Douyin account released an advertisement for the iPhone 16 Pro, themed around a "space launch", highlighting the advantages of the A18 Pro chip's neural network engine, GPU, video capabilities, etc. In the ad, a space-like launch center shows the neural network engine, GPU, enhanced gaming, and camera systems preparing for launch, and the iPhone 16 Pro's triple camera system acts as a rocket engine, igniting and sending the phone into space. However, the ad has prompted numerous online criticisms from users, with comments such as "Its so embarrassing", "Whats happened to Apple? Their ads have lost their aesthetic appeal since Jony Ive left", and "Signal lost, launch failed".
The controversy surrounding the ad's concept likely stems from its forced connection between the phone and space exploration, lacking a natural and fluid link, creating a sense of awkwardness. The users' aesthetic fatigue towards the ad, and their concern for the decline in Apple's advertisement creativity, reflect their expectations and attention towards the brand.
Despite the ad controversy, the A18 Pro chip's powerful performance remains the core highlight of the product. It is understood that the A18 Pro employs TSMC's second-generation 3nm fabrication process with a 6-core architecture design, consisting of two performance cores and four energy-efficient cores. The chip offers a larger cache compared to the A17 Pro and integrates the next-generation ML machine learning accelerator. Apple officially claims that the A18 Pro delivers a 15% performance improvement and a 20% power reduction compared to the A17 Pro, touting it as the fastest mobile CPU ever.
The upgrade in the A18 Pro chip will undoubtedly bring significant advancements in gaming, imaging, and AI aspects. Enhanced performance means users can enjoy smoother gaming experiences, clearer image capture, and more intelligent AI applications.
In conclusion, while the iPhone 16 Pro's ad concept has sparked controversy, the performance enhancement brought by the A18 Pro chip remains the core highlight of the product. It is believed that this powerful chip will deliver a superior user experience.
Tag: Pro Apple iPhone Ad Criticized Space Launch Concept Draws
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