Meizu's 2024 New Product Plan Unveiled: Meizu 22 Compact Flagship Leads the Charge

Meizu's 2024 New Product Plan Unveiled: Meizu 22 Compact Flagship Leads the ChargeStarry Sky Meizu has been increasingly active recently, and its new product plans are gradually surfacing. On March 15th, Wan Zhiqiang, General Manager of the Market and Brand Department of Starry Sky Meizu Group, revealed some of the company's product plans for this year during a livestream, including the highly anticipated Meizu 22 compact flagship and a series of other new products

Meizu's 2024 New Product Plan Unveiled: Meizu 22 Compact Flagship Leads the Charge

Starry Sky Meizu has been increasingly active recently, and its new product plans are gradually surfacing. On March 15th, Wan Zhiqiang, General Manager of the Market and Brand Department of Starry Sky Meizu Group, revealed some of the company's product plans for this year during a livestream, including the highly anticipated Meizu 22 compact flagship and a series of other new products. This signifies a comprehensive product line update for Meizu in 2024, covering multiple areas including smartphones, AIoT devices, and even in-car systems.

Wan Zhiqiang explicitly stated in the livestream that Meizu will launch more than three new phones in 2024. The Meizu 22, positioned as a compact flagship, is a key model for this year, catering to the needs of users who prefer smaller, more portable flagship phones. This contrasts sharply with the current market trend dominated by large-screen phones, demonstrating Meizu's precise grasp of niche market demands. While specific configurations and positioning information for other new phones haven't been released, it's foreseeable that Meizu will cover different price segments to meet the needs of a wider range of consumers.

Beyond smartphones, Wan Zhiqiang also mentioned Meizu's expansion into other areas. He revealed that Meizu will launch smart glasses, AI devices, and in-car products this year, further enriching its product ecosystem. Notably, Meizu will introduce the FlymeAuto in-car system, marking a significant step into the smart car market and reflecting Meizu's ambition in building a cross-platform ecosystem. Simultaneously, Meizu plans a major update to its existing Flyme system, offering users a smoother and more intelligent experience. These initiatives demonstrate Meizu's proactive expansion of its business scope and its construction of a more complete ecosystem.

Meanwhile, digital blogger @DigitalChatStation also revealed that two upcoming Starry Sky Meizu phones are mid-range models. This further corroborates Meizu's strategy of comprehensive deployment across different price points. These mid-range models will complement flagship models like the Meizu 22, satisfying diverse consumer needs and enhancing Meizu's overall market competitiveness.

Previously, at MWC 2025, a new Meizu phone with an "Oreo"-shaped rear camera module was unexpectedly revealed. This octagonal module features three cameras, attracting widespread attention. While the specific model remains unannounced, the unique camera module design undoubtedly enhances its recognizability and suggests a breakthrough in Meizu's imaging technology.

GSMARENA reported that the Meizu 22 will be officially launched in April, initially targeting the domestic market, with global launch plans yet to be determined. This means domestic consumers will be the first to experience this compact flagship. However, global consumers will need to patiently await further news from Meizu.

In summary, Starry Sky Meizu's 2024 new product plan spans smartphones, AIoT devices, and in-car systems, showcasing its comprehensive development strategy. From the flagship Meizu 22 to mid-range models, smart glasses, AI devices, and in-car systems, Meizu is building a more complete ecosystem to meet the needs of diverse consumers. The launch of FlymeAuto marks Meizu's official entry into the smart car market, adding new momentum to its future development. Meizu's 2024 product roadmap is largely clear, and these new products are expected to bring more surprises to consumers and further enhance Meizu's market competitiveness. Whether Meizu can stand out in the fiercely competitive market with these new products remains to be seen. The Meizu 22, as the opening flagship, will play a crucial role in Meizu's overall market performance this year. Its success is not only related to Meizu's brand image but also influences consumer expectations and confidence in Meizu's future product line. Therefore, the market performance of the Meizu 22 deserves close attention from the industry and consumers alike. Successfully seizing the opportunity in the compact flagship market will be a major challenge for Meizu in 2024.