AIGC Innovation Society Salon | Overview of Technology Founder Luo Jiangchun: AIGC Industry "Thousand Sails Race, Hundred Boats Race"

Recently, NetEase Technology's "AIGC Innovation Society" salon event was officially held, with the theme of "AIGC Reshaping Content Productivity", bringing together well-known entrepreneurs, investors, and securities analysts. Among them, Luo Jiangchun, the founder of List Technology, brought an on-site sharing with the theme of "AIGC Brings Revolutionary Change to the Content Industry", and the on-site response was enthusiastic

Recently, NetEase Technology's "AIGC Innovation Society" salon event was officially held, with the theme of "AIGC Reshaping Content Productivity", bringing together well-known entrepreneurs, investors, and securities analysts. Among them, Luo Jiangchun, the founder of List Technology, brought an on-site sharing with the theme of "AIGC Brings Revolutionary Change to the Content Industry", and the on-site response was enthusiastic.

In the next 5 years, RGC will be realized and become mainstream, "predicted Luo Jiangchun, founder and CEO of Yili Technology, at the 2018 World Internet Conference. Looking back now, the future has arrived. In the current wave of AIGC transformation, as a pioneer in AIGC practice in the video industry, what new feelings will Luo Jiangchun have? What kind of prediction will be given?

From joining the company in 2000, to founding Fengxing in 2005, and then to establishing List Technology in 2017, Luo Jiangchun witnessed the advancement of video production methods from PGC, UGC, and RGC to today's AIGC. Script, material, editing, and post production are considered by him as the three elements of producing videos.

Based on this, in 2023, List Technology launched the industry's first "text+image+virtual human" video AIGC workflow based on a large model. At the same time, with the assistance of the "AI Screenwriter" on the operational platform, the preliminary script for the "Butterfly Feather Game" series has also been completed and is expected to be launched within the year.

Luo Jiangchun observed that video is evolving from entertainment to commercial use. Some companies have a demand for commercial videos, and they hope to connect users and consumer products through videos, embed videos into their apps or mini programs, achieve user reach, and create revenue.

However, the high cost and resource demand of video production, the depletion of creativity, and the difficulty for creators to monetize are the primary issues that these enterprises need to face. Whoever can help them solve their creative difficulties may take the lead.

Luo Jiangchun described the current prosperity of the AIGC industry as "a thousand sails racing, a hundred boats competing for the top". Facing the future, what products can win? He summarized the four essential elements that AIGC products must possess to win as the "Four Haves".

Firstly, there are scenarios. Specific usage scenarios, where the product can be validated and proven in practical application scenarios.

Secondly, there is data available. Sufficient data accumulation, including sufficient materials, annotations, user data, etc.

Thirdly, there are users. Continuous user use and feedback can help continuously improve products and enhance user experience.

Fourthly, there is an industrial chain. A relatively complete industrial chain enables products to achieve business logic in a closed loop without relying too heavily on others.

Just like five years ago, now Luo Jiangchun has made another prediction. He believes that AIGC will have a profound impact.

On the one hand, the quality of video content will be significantly improved, and the number of employees will also increase, but at the same time, the number of people making money will decrease. On the other hand, new content and distribution channels will also emerge, including seamless multimodal switching of virtual reality. In addition, new content consumption scenarios will also emerge, and the boundary between games and movies will become more blurred.

Talking about how China has created its own great AI products. "ThinkBig! ThinkCrazy!" Luo Jiangchun uses this sentence to encourage all practitioners. (Yuan Ning)