The atmosphere is warm and golden sentences are frequently spoken! Read all about NetEase Technology's first AIGC Innovation Society Salon in one article

GPT racing, AI advancing.The enthusiasm of countless people was ignited, and they waved their arms and shouted, "The time for AI's iPhone has arrived

GPT racing, AI advancing.

The enthusiasm of countless people was ignited, and they waved their arms and shouted, "The time for AI's iPhone has arrived. Faced with new opportunities of the times, entrepreneurs are moved by the wind, investors are racing to pursue, and giants are entering one after another. What will happen in the future? No one can provide an exact answer.

However, there is almost consensus. The impact of AIGC on the content field will be revolutionary.

Faced with the continuous technological, commercial, and industrial changes brought about by AIGC. How will AIGC reshape content productivity? What do experts in various fields think?

The first NetEase Technology AIGC Innovation Club Salon invited Luo Jiangchun, the founder and CEO of AT&T, Wang Sheng, the partner of InnoAngel Fund, Jin Jin, the founder and CEO of Yiqixiu, and Yao Lei, the chief analyst of Guohai Securities Media Industry, to talk about AIGC's reshaping of content productivity.

Overview of Technology Luojiang Spring: AIGC Industry's "Thousand Sails Race, Hundred Boats Compete for Speed"

The first opening is Luo Jiangchun, the founder and CEO of Yili Technology. As the first company in the industry to launch a "text+image+virtual human" video AIGC workflow based on a large model, Luo Jiangchun has witnessed the advancement of video production methods from PGC, UGC, and RGC to today's AIGC.

Luo Jiangchun described the current prosperity of the AIGC industry as "a thousand sails racing, a hundred boats competing for the top". Facing the future, what products can win? He summarized the four essential elements that AIGC products must possess to win as the "Four Haves".

Firstly, there are scenes. Specific usage scenarios, where the product can be validated and proven in practical application scenarios.

Secondly, there is data available. Sufficient data accumulation, including sufficient materials, annotations, user data, etc.

Thirdly, there are users. Continuous user use and feedback can help continuously improve products and enhance user experience.

Fourthly, there is an industrial chain. A relatively complete industrial chain enables products to achieve business logic in a closed loop without relying too heavily on others.

He believes that AIGC will have a profound impact. On the one hand, the quality of video content will be significantly improved, and the number of employees will also increase, but at the same time, the number of people making money will decrease. On the other hand, new content and distribution channels will also emerge, including seamless multimodal switching of virtual reality. In addition, new content consumption scenarios will also emerge, and the boundary between games and movies will become more blurred.

Yiqixiu Gold: A Large Number of Opportunities Will Be Born in the Application Layer in the AIGC Era

Yiqixiu is a digital marketing technology company based on content creative design in China. It is also a product that covers creative design tools such as H5, posters, long pages, forms, interactions, videos, etc. Since 2014, it has been helping users improve productivity and achieve self marketing. How do they respond to the AI wave?

Gold believes that in terms of AI, big models and intermediate layers may not be entrepreneurial opportunities, while the application layer is divided into 0-1 new applications and 1-10 product upgrades. In the application layer, enterprises can upgrade existing products or create brand new products by using AI.

For example, Yiqixiu utilizes AI capabilities to upgrade its creative design platform to an intelligent creative design platform, improving content production efficiency.

But the most important thing is to understand the native capabilities of AI, that is, how to apply AI's interaction methods and other dimensions of native capabilities to enterprise digital marketing products. But if companies want to monetize, they need to make the most of AI's native capabilities to create new business scenarios.

Gold mentioned that only with in-depth understanding and application scenarios in specific industries can AI achieve true intelligence. AI with only basic knowledge and common sense may not bring substantial business value. Therefore, in the field of digital marketing, AI needs to combine specific industry data and application scenarios in order to truly play its intelligent role.

Guohai Securities Yao Lei: AI is reshaping the content production mode of the media industry

As the chief analyst in the media industry of Guohai Securities, Yao Lei has been employed for nine years and has always been paying attention to new changes in the media industry, in addition to the primary and secondary markets. She mainly shared two important aspects of AI in the media field: the transformation of AI training methods and the impact of AIGC on content creation.

Yao Lei believes that the application of AI in the media industry mainly has two aspects: the transformation of training methods and the impact of AIGC on content creation. The transformation of AI training methods has made AI a cornerstone connecting various industries, completely different from before. AIGC has had a profound impact on content creation, lowering the threshold for content production and expanding the number and ecology of content producers. The algorithms and applications of AI in the media industry have undergone significant changes, generating approximately 100 billion yuan of commercial space. AI has broad application prospects in the media industry and will play an increasingly important role in fields such as news, film and television, and games.

The application of AI has shown enormous growth potential in the media industry. Yao Lei stated that the rapid development of AI in the media industry also benefits from technological iteration and innovation. The continuous innovation of AI painting, Microsoft Copilot, and Office has provided strong support for the application of AI. Especially with the advancement of AIGC technology, content creation has become simpler and no longer limited to professional fields. Anyone can create exciting content through simple tools and methods.

The algorithms and applications of AI in the media industry have undergone tremendous changes. From the GPT-1 model in 2018 to the current GPT-4 model, the commercial application of AI has gradually been implemented. This change in algorithm has had an impact on traditional content production and traffic acquisition, which will generate approximately 200 billion yuan of commercial space. Yao Lei further shared her insights on algorithm and application levels.

Round Table Forum: Using Tools Well is also a Core Competitiveness

Entering the roundtable forum, Ms. Yang Xiaqing, Senior Director of NetEase Technology Media, had a conversation with all the guests.

During the conversation, when it came to how content practitioners should respond to this wave, several guests expressed no need to be overly anxious.

Yao Lei believes that the changes in AI have a profound impact on humans, but we should embrace it and use it to improve work efficiency. We suggest that everyone learn how to use tools and read more overseas change cases. Gold indicates that using tools well is also a core competitiveness.

For content managers, Gold emphasized the importance of content management system and content middle ground, and proposed to make content online and realize unified management.

Yao Lei talked about the impact of AI on the development of marketing and e-commerce industries, as well as the new experiences and innovations it brings to the gaming industry.

Talking about potential entrepreneurial opportunities in the future and the application scenarios of AIGC. Luo Jiangchun shared his observations and believes that there will be many new scenes in the future, including spiritual companionship and the recovery of loved ones. But at the same time, he also emphasized that these products and services require technical support and the emergence of new consumption methods.

Yao Lei saw the possibility of AI empowering short video platforms and the education industry. She believes that there has always been a demand in the education industry and hopes that better products and services will emerge in the future. At the same time, she also noticed that some companies are developing core products and services, and looks forward to the performance of these products.

Gold believes that for 0-1 startups, new scenarios and increments should be sought, while for products with existing users, reverse thinking should be done to improve and enhance existing products and services. Secondly, the application of AI technology is an important advantage for entrepreneurs, which requires continuous exploration and application. In addition, entrepreneurs should focus on scenarios, data, users, and industries, constantly innovating and expanding their horizons.

The pictures of this event were exclusively taken by Youpai