Honor Officially Adopts "honor.com" Top-Level Domain, Marking a Pivotal Chapter in its Independent Journey

On March 31, 2023, Honor Terminal Co., Ltd

On March 31, 2023, Honor Terminal Co., Ltd. announced the official global adoption of the top-level domain "honor.com," marking the end of "hihonor.com" after more than a decade of service since 2013. This momentous event signifies a pivotal milestone in Honor's independent trajectory.

Significance of the Domain Change

The previous domain, "hihonor," stemmed from Huawei's "hi-xxx" series naming convention. By removing "hi" and returning to the standalone "honor," the company signals its transition away from Huawei's legacy and toward forging its own unique path in the industry.

Three Years of Growth and Transformation

Three years ago, on March 31, 2020, Honor CEO Zhao Ming declared the completion of the company's integration and unveiled the "Five Strategic Directions" that would guide its new journey. Today, as Honor embraces its new domain, Zhao Ming reflects on the brand's remarkable growth over the past three years. The "Five Strategic Directions" have been instrumental in driving this transformation, yielding significant milestones and propelling Honor into an exciting new chapter.

Five Strategic Directions: Hardware and Software Focus

The Five Strategic Directions encompass strategic objectives for both hardware and software. Notably, "the Magic Series and Honor Digital Series, as Honor's flagship and high-end products, will establish the benchmark for annual all-around technology flagships and aesthetic design."

Hardware Innovation and User Experience

Honor introduced several key design and experience principles for its flagship products: "distinctive appearance design, advanced imaging capabilities and algorithms, industry-leading communication capabilities, exceptional system design capabilities, rigorous manufacturing processes, and quality assurance."

The Magic Series exemplifies these principles with its iconic triple-lens Star Wheel design, DSLR-level Honor Hawk Eye Camera, Honor Pengzhen Communication, MagicOS, Diamond Rhino Glass, second-generation Qinghai Lake Battery, and Oasis Eye Protection. These innovations have propelled the Magic Series to new heights, exceeding benchmarks and pioneering industry advancements.

Software Enhancements

In the software domain, Honor emphasized "prioritizing both the operating system's underlying architecture and human-centric design, unleashing the SoC's full potential, delivering an unparalleled performance experience and endurance, and ensuring exceptional smoothness and security."

Today, Honor has introduced MagicOS 8.0, an AI-enabled operating system. Powered by platform-level AI, MagicOS introduces a new paradigm for human-computer interaction, offering enhanced experiences in smart connectivity, seamless performance, privacy security, and technological aesthetics. Innovative features such as the groundbreaking interactive function "Honor MagicDoor" and the eye-tracking technology "Dynamic Capsule" provide users with futuristic technological experiences.

Seamless Ecosystem Strategy

Honor's "all-scenario strategy" aims to "leverage AI to seamlessly integrate smartphones, tablets, laptops, smart screens, wearables, and audio devices into a cohesive ecosystem."

This AI-enabled all-scenario approach empowers different devices with platform-level AI capabilities. It transcends device and operating system boundaries, transforming open operating systems such as Android, Windows, and IoT into a unified ecosystem. Honor's leadership in this area has attracted the attention of world-renowned AI companies like Microsoft, Qualcomm, Intel, and NVIDIA.

Strategic Focus and Market Success

Honor's strategic focus has been unwavering. While other brands have ventured into new territories such as automobile manufacturing, Honor has remained steadfast in its commitment to its core domains: smartphones, tablets, laptops, smart screens, wearables, and audio devices. Through sustained investment in research and technology, Honor has elevated the competitiveness of its products across the all-scenario spectrum. According to IDC rankings, Honor secured the top spot in Android shipments for Q4 2023 and the entire year of 2023 in China.

Global Recognition and Expansion

Honor's achievements over the past three years have garnered industry-wide recognition. At the recently concluded MWC2024, the Honor Magic V2 RSR Porsche Design was awarded the prestigious GLOMO Best in Show Grand Award for its cutting-edge foldable display technology and platform-level AI capabilities. This accolade marks the first time in five years that a Chinese brand has received the event's highest honor.

In the global market, Honor has experienced significant growth in numerous countries and regions. Within two years of re-entering the international market, the brand has achieved Top 5 positioning in countries such as Europe, the Middle East, Latin America, and Malaysia. This progress signifies a steady advance toward Honor's aspiration to become a global iconic technology brand.

Embracing "honor.com": A Catalyst for Growth

In 2016, Tesla acquired the domain name Tesla.com, shedding the constraint implied by "motors" in its previous domain, teslamotors.com. This move signaled a shift in the company's focus beyond electric vehicles toward a broader strategic vision in the renewable energy sector. Similarly, Honor's adoption of "honor.com" is a bold step toward breaking free from its past and embracing new challenges.

CEO Zhao Ming believes that "Honor ultimately belongs to those who relentlessly pursue their ideals in technological innovation, strive for glory, and never give up on their dreams!" Over the past three years, Honor has fearlessly ventured into uncharted technological territories. Today, the company boasts a robust portfolio of proprietary technologies that have fueled its explosive growth in the high-end market, capturing the hearts of countless consumers. With the launch of its new domain, Honor is set to embark on an even more ambitious growth trajectory, forging a path of unparalleled success and innovation.