Xiaomi MIXFlip Targets Flagship Performance, Lu Weibing: Designed for Male Users

Xiaomi MIXFlip Targets Flagship Performance, Lu Weibing: Designed for Male UsersLu Weibing, Partner and President of Xiaomi Group, recently stated that Xiaomi designed the MIXFlip with male users in mind. Therefore, in terms of performance and battery life, the goal was to achieve the standard of a flagship straight-screen phone

Xiaomi MIXFlip Targets Flagship Performance, Lu Weibing: Designed for Male Users

Lu Weibing, Partner and President of Xiaomi Group, recently stated that Xiaomi designed the MIXFlip with male users in mind. Therefore, in terms of performance and battery life, the goal was to achieve the standard of a flagship straight-screen phone.

This statement came after Xiaomi's Q2 2024 financial report. Lu Weibing previously said that Xiaomi's first small foldable phone, the MIXFlip, has been a "complete sellout" and still has a lengthy delivery cycle. He also revealed that among MIXFlip buyers, 32% switched from iPhones, with women accounting for 55% of the buyers.

The Xiaomi MIXFlip was released on July 19th, focusing on being lightweight and portable. It is equipped with the Snapdragon 8 Gen 3 processor, a 4780mAh Xiaomi Golden Sands River battery, and supports 67W fast charging. The price starts at 5999 yuan.

Lu Weibing emphasized that the Xiaomi MIXFlip is designed to meet the needs of male users, so it has achieved flagship-level performance and battery life. This means that this small foldable phone not only has a refined appearance and portability but also boasts powerful performance and long-lasting battery life, meeting various user needs, from daily usage to gaming and entertainment.

This design philosophy indicates that Xiaomi is actively expanding into the small foldable phone market and attempting to attract more male users. In recent years, the small foldable phone market has grown rapidly, but most users in the past have been women. The emergence of the Xiaomi MIXFlip may change this, providing more options for male users.

However, Lu Weibing did not reveal more specific data on MIXFlip sales and market share. But from the current situation, the hot sales of the Xiaomi MIXFlip and the increasing proportion of male users indicate that the product has been recognized by the market, laying a solid foundation for Xiaomi's development in the small foldable phone market. In the future, Xiaomi may continue to launch more foldable phone products targeting different user groups to further expand its market share in this field.