Shanghai Unveils Three-Year Action Plan for High-Quality Development of Live Streaming Economy, Digital Human Anchor IP Emerges as a New Highlight

Shanghai Unveils Three-Year Action Plan for High-Quality Development of Live Streaming Economy, Digital Human Anchor IP Emerges as a New HighlightShanghai has released the "Three-Year Action Plan for Promoting the High-Quality Development of Live Streaming Economy in Shanghai (2024-2026)", aiming to propel the live streaming economy towards a higher stage of development. The plan emphasizes key initiatives such as encouraging innovation, applying new technologies, and enhancing user experience

Shanghai Unveils Three-Year Action Plan for High-Quality Development of Live Streaming Economy, Digital Human Anchor IP Emerges as a New Highlight

Shanghai has released the "Three-Year Action Plan for Promoting the High-Quality Development of Live Streaming Economy in Shanghai (2024-2026)", aiming to propel the live streaming economy towards a higher stage of development. The plan emphasizes key initiatives such as encouraging innovation, applying new technologies, and enhancing user experience. Notably, it encourages businesses to explore the application of digital human anchors, 3D live streaming rooms, and continuous live streaming, fostering the development of digital human anchor IPs and expanding application scenario boundaries, making it a key highlight of the plan.

The plan clearly outlines the encouragement of innovation in new formats, models, and products within the live streaming economy, promoting the development of new consumer scenarios for this sector. This will drive innovation in content, formats, and services within the live streaming industry, providing consumers with a richer shopping experience. The plan also emphasizes the vital role of technology empowerment. It promotes the innovative application of technologies such as large language models and blockchain, supporting live streaming platforms in exploring innovative solutions like intelligent customer service, intelligent consumer analysis, and product traceability to enhance user experience and optimize operational strategies. These measures will assist live streaming platforms in improving efficiency, reducing costs, and providing users with more precise and convenient services.

Furthermore, the plan encourages businesses to explore the application of generative artificial intelligence to enhance the production of high-quality content. Generative AI can assist anchors in creating more engaging and high-quality content, enriching and enhancing the entertainment value of live streaming content.

The emergence of digital human anchors has opened up new avenues for the live streaming industry. Digital human anchors can achieve 24/7 continuous live streaming, unconstrained by time and space, enabling businesses to reach their target audience more effectively and reduce labor costs. Additionally, digital human anchors can provide personalized services tailored to the needs of individual users, enhancing user experience.

The plan encourages businesses to explore the development of digital human anchor IPs, further driving the trend of digital human anchors. By fostering unique personas and content, digital human anchors can become new traffic gateways, attracting more users and enhancing brand recognition.

In conclusion, the "Three-Year Action Plan for Promoting the High-Quality Development of Live Streaming Economy in Shanghai (2024-2026)" offers a forward-looking and innovative roadmap for the development of the live streaming industry, driving its progress towards a higher stage of development. The application of digital human anchors will emerge as a significant force in propelling the growth of the live streaming industry, offering consumers an improved and more convenient experience.