Shanghai Releases Three-Year Action Plan to Promote High-Quality Development of Live Streaming Economy

Shanghai Releases Three-Year Action Plan to Promote High-Quality Development of Live Streaming EconomyOn September 2nd, the "Shanghai Three-Year Action Plan for Promoting High-Quality Development of the Live Streaming Economy (2024-2026)" was officially released. The plan aims to encourage innovation in new formats, models, and products in the live streaming economy, promote the construction of new consumption scenarios for the live streaming economy, and outlines a series of measures

Shanghai Releases Three-Year Action Plan to Promote High-Quality Development of Live Streaming Economy

On September 2nd, the "Shanghai Three-Year Action Plan for Promoting High-Quality Development of the Live Streaming Economy (2024-2026)" was officially released. The plan aims to encourage innovation in new formats, models, and products in the live streaming economy, promote the construction of new consumption scenarios for the live streaming economy, and outlines a series of measures. These include promoting the application of technologies like large language models and blockchain in live streaming, encouraging businesses to explore the use of generative AI to enhance the production of high-quality content, and more.

The plan explicitly states the need to promote the construction of new consumption scenarios for the live streaming economy. It encourages the use of live streaming to conduct interactive experiences and scenario-based marketing events that combine online and offline elements, creating new consumption scenarios that integrate "live streaming +" and "+ live streaming" to meet the diverse and individualized consumption needs of consumers.

Furthermore, the plan emphasizes the role of technological empowerment. It encourages live streaming platforms to engage in innovative exploration of intelligent customer service, intelligent consumer analysis, product traceability, and more. By leveraging technologies like large language models and blockchain, the plan seeks to enhance user experience and optimize operational strategies. For instance, the application of AI can improve the quality and efficiency of live streaming content, enable personalized recommendations, and increase user engagement.

To enhance content quality, the plan encourages businesses to explore the application of generative AI to improve the production of high-quality content. Generative AI can assist broadcasters in creating more engaging live streaming content by, for example, writing scripts, generating images and videos, and increasing the attractiveness and entertainment value of the content.

The plan also encourages businesses to explore the application of virtual influencers and 3D live streaming rooms. Virtual influencers can achieve 24/7 live streaming and create personalized content tailored to different scenarios and needs, expanding the boundaries of live streaming application scenarios. Meanwhile, 3D live streaming rooms can provide users with a more immersive and realistic experience.

The release of this action plan reflects the Shanghai municipal government's high regard for the development of the live streaming economy and provides direction for its future growth. Looking ahead, Shanghai will continue to strengthen policy support, promote the high-quality development of the live streaming economy, and lay a solid foundation for building an internationally competitive live streaming economic ecosystem.