Apple vs Huawei in September Battle: Can a Tri-Fold Phone Upset the iPhone 16?

Apple vs Huawei in September Battle: Can a Tri-Fold Phone Upset the iPhone 16?September has arrived, and the mobile phone industry is finally buzzing with excitement again. The battle between tech giants Huawei and Apple is about to commence, with both companies holding significant launch events on September 10th

Apple vs Huawei in September Battle: Can a Tri-Fold Phone Upset the iPhone 16?

September has arrived, and the mobile phone industry is finally buzzing with excitement again. The battle between tech giants Huawei and Apple is about to commence, with both companies holding significant launch events on September 10th. The tension is palpable. At 1:00 AM Beijing time on September 10th, Apple will host its autumn launch event, unveiling the highly anticipated iPhone 16 series. Hot on its heels, Huawei will hold its "Huawei See the Extraordinary Brand Ceremony & HarmonyOS Smart Travel Product Launch" at 2:30 PM that same day, launching its first tri-fold screen phone and challenging Apple's dominance in the high-end market.

Market research firm TechInsights recently published an article labeling this upcoming showdown as "China's Apple vs Huawei Battle Re-emerges." TechInsights points out that Apple typically sees a surge in sales following new product releases, particularly in the third quarter, which would significantly boost its share in the Chinese market. Huawei's strategic decision to release a tri-fold phone shortly after is a display of meticulous planning and keen market insight.

TechInsights analyzes that if there were a longer gap between Huawei and Apple's launches, a substantial number of consumers might opt for the iPhone 16 series, diminishing their consideration of Huawei's tri-fold offering. However, by releasing its new phone just hours after Apple's event, Huawei aims to maximize consumer attention and seize market opportunities.

Data reveals that Huawei's market share in China surpassed Apple's in the first and second quarters of 2024. TechInsights believes that Huawei is determined to maintain this lead in the third quarter, and the strategic move of releasing a tri-fold phone is anticipated to curb Apple's sales to some extent while luring a portion of Apple users into Huawei's ecosystem.

The outcome of this "peak clash" remains to be seen, but it's certain that the launch of Huawei's tri-fold phone will introduce a new competitive landscape to the Chinese mobile phone market. Whether this new device can challenge the market position of the iPhone 16 and spearhead the next trend in China's high-end smartphone market remains to be seen. Let's wait and watch.