Xiaomi 15 "Three Superior" Experience, AI Understands Chinese Users Better, Directly Challenges iPhone 16 Series

Xiaomi 15 "Three Superior" Experience, AI Understands Chinese Users Better, Directly Challenges iPhone 16 SeriesEarlier today, the iPhone 16 series was officially released, but the anticipated Apple AI features were not commercially available. Particularly for the Chinese version of the iPhone 16 series, using Apple's AI will have to wait until next year

Xiaomi 15 "Three Superior" Experience, AI Understands Chinese Users Better, Directly Challenges iPhone 16 Series

Earlier today, the iPhone 16 series was officially released, but the anticipated Apple AI features were not commercially available. Particularly for the Chinese version of the iPhone 16 series, using Apple's AI will have to wait until next year. In response, Lu Weibing, Xiaomi's President, stated that the Xiaomi 15 "all-scenario AI" experience, encompassing people, cars, and homes, understands Chinese users better and doesn't require waiting until next year.

Although Lu Weibing's remarks didn't directly mention Apple, the phrase "don't need to wait until next year" hints at a sense of "grand promises." It's certain that the soon-to-be-released Xiaomi 15 series will offer a significant improvement in "all-scenario AI" experience across people, cars, and homes, and this experience will be tailored to Chinese users.

In fact, Xiaomi has consistently demonstrated a forward-thinking approach to understanding domestic users. Many may have forgotten how Xiaomi gained popularity. Initially, Xiaomi prioritized MIUI before launching its phones. Recognizing the shortcomings of Android systems in understanding Chinese user habits and aesthetics, the company focused on optimizing the system first. The rest, as we know, is history. Xiaomi achieved recognition and sales by demonstrating a deeper understanding of domestic needs.

Over the past decade, Xiaomi's understanding has deepened. Furthermore, Xiaomi is the only global brand to achieve a closed loop across "people, cars, and homes." This is because Xiaomi boasts a comprehensive ecosystem, encompassing mobile phones, smart home devices, automobiles, and other ecological brands, all interconnected and offering a unified experience. This is Xiaomi's unique advantage.

Especially since the commercial launch of its automobiles this year, the Xiaomi SU7 has led to a surge in demand for other Xiaomi ecosystem products. For instance, Xiaomi phones have consistently witnessed growth in China this year, and Xiaomi air conditioners have secured the fourth position in the market. This demonstrates the power of a unified brand and experience.

More importantly, an increasing number of iPhone users are switching to Xiaomi. Lei Jun, Xiaomi's CEO, previously disclosed data indicating that iPhone users accounted for 30% of Xiaomi car buyers, and around 30% of Xiaomi MIX Flip users also came from the iPhone camp.

The upcoming Xiaomi 15 series will undoubtedly target the iPhone 16 Pro series, as evidenced by the success of the previous two generations. Moreover, Lu Weibing has hinted at a "three superior" experience in terms of performance for the Xiaomi 15 series, suggesting an overall performance exceeding that of the iPhone 16 series. Simultaneously, the Xiaomi 15 series will fully incorporate the Xiaomi "Pangu OS 2.0" and integrate AI that deeply understands Chinese users.

Whether the Xiaomi 15 series can replicate the success of its predecessors and achieve greater market penetration through its "three superior" experience and AI tailored to Chinese users remains to be seen. Let's wait and watch.