Huawei Mate X Master Edition Boosted Sales, Can iPhone 16 Series Rebound on Debut?

Huawei Mate X Master Edition Boosted Sales, Can iPhone 16 Series Rebound on Debut?The smartphone industry has seen two hot topics lately: the iPhone 16 series and the Huawei Mate X Master Edition. Interestingly, the buzz around the iPhone 16 series hasn't translated into strong sales for Apple in the past month, while the hype surrounding Huawei's tri-fold phone has driven sales for its regular models

Huawei Mate X Master Edition Boosted Sales, Can iPhone 16 Series Rebound on Debut?

The smartphone industry has seen two hot topics lately: the iPhone 16 series and the Huawei Mate X Master Edition. Interestingly, the buzz around the iPhone 16 series hasn't translated into strong sales for Apple in the past month, while the hype surrounding Huawei's tri-fold phone has driven sales for its regular models.

According to industry insider "Wisdom Chip Guide", data for Week 36 (September 2-8) in China shows Huawei leading with a 19.68% market share, with Huawei accounting for 16.88% and Huawei Smartisan making up 2.80%. Vivo follows closely with an 18.51% share, with Vivo itself at 13.73% and iQOO at 4.78%. OPPO comes in third with a 16.22% share, with OPPO itself at 13.25%, OnePlus at 1.46%, and realme at 1.50%. Xiaomi takes fourth place with a 15.63% share, Honor clinches fifth with 15.42%, and Apple sits at the bottom with a 10.50% share.

It's noteworthy that this ranking is not calculated in the traditional way. If brands like Huawei Smartisan, OPPO's realme, etc. are excluded, Vivo would be the top brand, followed by Huawei in second, Xiaomi in third, Honor in fourth, OPPO in fifth, and Apple still last.

This week's data can be considered a reflection of the market performance in the first week of September. The second and third weeks are unlikely to see significant changes since no new phones are launching. However, the fourth week will witness a major market shift, as both the iPhone 16 series and Huawei's tri-fold phone will go on sale.

It's expected that the market share will see a dramatic shift throughout September. Whether brands other than Huawei and Apple can withstand the impact of the iPhone 16 series debut, or if Apple can turn the tide with its new phones and emerge as the victor, remains to be seen.

For Apple, September is a crucial month, as the iPhone 16 series is officially released and goes on sale starting September 20th. Apple's market share is expected to rise rapidly. For domestic smartphone brands, the ability to resist the powerful impact of the iPhone 16 series debut will be a test of their strength.

Overall, the September smartphone market is fiercely competitive, with brands vying for market share. The final outcome will depend on product competitiveness and marketing strategies. Let's keep an eye on the September market changes and witness the exciting evolution of the smartphone industry.