Huawei Qingyun: Leading the Commercial Market, Empowering Enterprise Digital Transformation with Innovative Technology
Huawei Qingyun: Leading the Commercial Market, Empowering Enterprise Digital Transformation with Innovative TechnologySince the launch of the new commercial brand "Huawei Qingyun" by Huawei Terminal in March 2023, Huawei Qingyun has quickly become an industry benchmark and leading brand in the commercial field, gaining wide recognition from numerous industry customers, thanks to its four core brand DNA: "reliable quality, independent innovation, open co-creation, and people-oriented". Recently, the IDC China Semiannual Net Promoter Score Device Tracker 2024H1 report released by the authoritative market research institution IDC further proves the outstanding performance of Huawei Qingyun in the commercial market
Huawei Qingyun: Leading the Commercial Market, Empowering Enterprise Digital Transformation with Innovative Technology
Since the launch of the new commercial brand "Huawei Qingyun" by Huawei Terminal in March 2023, Huawei Qingyun has quickly become an industry benchmark and leading brand in the commercial field, gaining wide recognition from numerous industry customers, thanks to its four core brand DNA: "reliable quality, independent innovation, open co-creation, and people-oriented". Recently, the IDC China Semiannual Net Promoter Score Device Tracker 2024H1 report released by the authoritative market research institution IDC further proves the outstanding performance of Huawei Qingyun in the commercial market.
The report shows that Huawei Qingyun achieved remarkable results in the brand NPS (Net Promoter Score) ranking for the smart terminal commercial market in the first half of 2024. Especially in the commercial PC field, the NPS growth of Huawei commercial laptops ranked first, while Huawei's NPS score maintained third place, exceeding its market share ranking performance. This is mainly due to Huawei's leading advantage in brand value sub-item NPS scores, which continues to improve.
NPS, a key metric for measuring enterprise users' brand loyalty and willingness to recommend, this IDC research comprehensively evaluates the performance of smart terminal brands in multiple dimensions including brand value, user experience, service quality, and ecosystem construction, combining user survey data, reputation big data analysis, and industry insights. The report mentions that Huawei Commercial has a high NPS rating in terms of brand influence, user reputation, and social responsibility.
In addition to the commercial PC ranking, Huawei commercial tablets ranked second in the NPS ranking of Chinese commercial tablet manufacturers in the first half of 2024. This is attributed to the new tablet products launched by Huawei Qingyun in July for the government and education markets, which have achieved continuous improvement in overall NPS by driving product NPS through product performance enhancements.
Huawei commercial laptops ranked first in NPS growth, and Huawei commercial tablets ranked second in NPS. These achievements are inseparable from Huawei Qingyun's strong product power itself. Since the establishment of the brand, Huawei Qingyun has continuously enriched its product categories, covering commercial laptops, desktops and monitors, tablets, smart screens, wearables, etc., bringing the exquisite experience and innovation capabilities of consumer goods to the commercial field.
At the same time, Huawei Qingyun continues to innovate in technology and revolutionize product experience. Taking the new product Huawei Qingyun C7 launched in July as an example, it is the first to apply StarFlash wireless communication technology to the commercial field, supporting low power consumption, low latency, and stable connection to HUAWEI M-Pencil (third generation) and intelligent magnetic adsorption keyboard, helping government and enterprise customers carry out work efficiently and conveniently. In addition, Huawei Qingyun C7 can run PC-level WPS Office interface, data, charts, formulas, etc., on the tablet through the PC-level application engine, continuously optimizing the office experience for government and enterprise customers.
Meanwhile, Huawei Qingyun continues to increase investment in service ecosystems. Based on the needs of the development of new quality productivity in various industries, Huawei Qingyun relies on HarmonyOS collaboration, HEM management, application software ecosystem experience, and enterprise-exclusive customized services to meet the needs of various industry sub-business scenarios, helping enterprises improve efficiency and increase efficiency, further solidifying its leading position in the commercial market.
Huawei Qingyun has not only won excellent reputation among enterprise users, but also established a benchmark image in the industry. Recently, Huawei Qingyun laptops won the "Excellent Financial Product and Service Innovation Award" at the 2024 Golden Ding Award hosted by the Financial Electronization magazine, which is under the supervision of the People's Bank of China. The organizer believes that "Huawei Qingyun laptops, together with financial institutions and ecosystem partners, have continuously made progress in functional completeness, performance balance, data consistency, security and stability, through rich ecosystem, quality services, and reliable quality, etc., to achieve efficient and secure mobile office and promote financial digital transformation."
Since the launch of the Huawei Qingyun brand, it has served over 1000+ TOP-level enterprise customers and 100,000+ industry customers globally. Huawei Terminal Commercial always adheres to its promise, bringing excellent quality, innovative technology, and secure and reliable end-to-end commercial products and solutions to every enterprise customer. Currently, Huawei Terminal is continuously replicating the leading innovative technology and experience advantages of the consumer market to the entire commercial field, empowering enterprises to accelerate and increase efficiency. We expect that in the future, Huawei Qingyun will continue to forge ahead with customer trust as its foundation and customer needs as its orientation, and the commercial field will usher in more innovative technologies and solutions, creating greater value for enterprises.
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