Apple May Abandon Its Yearly Phone Update Strategy Due to Market Conditions and Extensive Product Line

Apple May Abandon Its Yearly Phone Update Strategy Due to Market Conditions and Extensive Product LineAccording to reporter Mark Gurman, Apple may abandon its strategy of releasing new phone models every year. This change is driven by a combination of market conditions and the company's extensive product line

Apple May Abandon Its Yearly Phone Update Strategy Due to Market Conditions and Extensive Product Line

According to reporter Mark Gurman, Apple may abandon its strategy of releasing new phone models every year. This change is driven by a combination of market conditions and the company's extensive product line.

Firstly, Apple phone users are showing less desire to upgrade their phones. Data reveals that only 34% of users upgrade their phones within two years, with a staggering 32% using their phones for more than three years. This indicates that users are not in urgent need of new models and are more comfortable keeping their existing devices for longer periods. The iPhone 16 series, released last month, has seen significantly lower sales compared to its predecessor. Consumers believe the new models lack innovation, and even the hardware update of physical camera buttons has received negative feedback for its usability.

The frequent release of new models has placed immense pressure on Apple's system support. Traditionally, Apple unveils new iPhone models in the fall, accompanied by new operating systems and features. However, while iOS 18 was released on schedule this year, the promised Apple smart features have yet to materialize.

Moreover, Apple's product line has become more diverse than ever. In addition to phones, the company also needs to manage system updates for PCs, tablets, watches, and headphones. It is possible that Apple's current resources may not be sufficient to ensure timely and high-quality system updates, with even iOS updates often accompanied by bugs.

Therefore, Apple could slow down the refresh rate for certain products, as annual upgrades might not be necessary. However, for marketing purposes, Apple phones will likely continue to be updated annually for the next few years, but a slowdown in the future cannot be ruled out.

Whether Apple will completely abandon its annual phone update strategy is uncertain at this time. However, it is evident that market competition is intensifying, and user demand for phones is becoming more rational. Apple needs to carefully consider the true needs of its users and adjust its product strategy accordingly to maintain its leading position in the future.