Apple Remains the Top Brand Among American Teens: Piper Sandler Survey Reveals New Trends

Apple Remains the Top Brand Among American Teens: Piper Sandler Survey Reveals New Trends The latest Piper Sandler survey for Fall 2024, released recently, shows that Apple continues to hold a strong position among American teenagers. The survey revealed that Nike continues to reign supreme as the most popular brand among teenagers, while Apple dominates the electronics space

Apple Remains the Top Brand Among American Teens: Piper Sandler Survey Reveals New Trends

The latest Piper Sandler survey for Fall 2024, released recently, shows that Apple continues to hold a strong position among American teenagers. The survey revealed that Nike continues to reign supreme as the most popular brand among teenagers, while Apple dominates the electronics space.

The survey, which covered over 13,500 teenagers across 47 U.S. states, found that 87% of respondents identified as iPhone users, and 88% of teenagers anticipate their next smartphone will be an iPhone. Nevertheless, the data also revealed some interesting trends.

The survey found that approximately 22% of respondents said they intend to upgrade to an iPhone 16 in the fall or winter of this year, slightly lower than the 23% who planned to upgrade to an iPhone 15 in the same period last year and the 24% who planned to upgrade to an iPhone 14 in 2022. This suggests that teenagers are taking longer to upgrade their phones, with the average upgrade cycle being three generations behind the iPhone 16, compared to an average of 2.5 generations behind two years ago.

Beyond the iPhone, other Apple products remain popular among American teens. For example, approximately 70% of respondents own AirPods, and 25% of teens anticipate purchasing new AirPods in the next six months. Meanwhile, other devices like the Apple iPad and Apple Watch are also highly prevalent, with over 30% of teenagers reporting they own all three products.

Notably, Apple TV+ has less appeal among teenagers, with only 10% using the service. Apple Music, on the other hand, maintains its stable position, as about one-third of respondents reported using the service.

Overall, the Piper Sandler survey indicates that Apple remains a dominant brand among American teenagers, but their upgrade cycle is gradually lengthening. Additionally, the survey reveals the popularity of other Apple products among teens and the usage of Apple TV+ and Apple Music among the group. This information is crucial for Apple's future product strategy and marketing efforts.