Apple Music Introduces New Feature: Artists Can Create Concert Playlists for Enhanced Fan Interaction

Apple Music Introduces New Feature: Artists Can Create Concert Playlists for Enhanced Fan InteractionTech media outlet MacRumors yesterday (October 17th) published a blog post reporting that Apple has introduced a new feature that allows artists to create concert playlists on Apple Music, thereby enhancing interaction with fans and listeners. This feature is built into the Apple Music for Artists tool and can appear on artists' Apple Music pages, their concert pages on Shazam, and in Spotlight Search on iOS

Apple Music Introduces New Feature: Artists Can Create Concert Playlists for Enhanced Fan Interaction

Tech media outlet MacRumors yesterday (October 17th) published a blog post reporting that Apple has introduced a new feature that allows artists to create concert playlists on Apple Music, thereby enhancing interaction with fans and listeners. This feature is built into the Apple Music for Artists tool and can appear on artists' Apple Music pages, their concert pages on Shazam, and in Spotlight Search on iOS.

IT Home cited an official Apple blog post, reporting that artists can promote upcoming tour dates, allow fans to relive their concerts, and build stronger connections with listeners by sharing these playlists. Since last year, Apple Music has featured concert playlists from over 450 popular artists, including Taylor Swift, Beyonc, Sabrina Carpenter, and Post Malone. Now, all artists can utilize this function to promote their past or upcoming concerts.

This new feature provides artists with a platform to showcase and promote their music while offering fans a more convenient way to enjoy their favorite music. By creating concert playlists, artists can guide fans to revisit their concert experiences and build excitement for upcoming shows, thereby enhancing fan interaction.

For example, when a fan is browsing Apple Music, they may see a playlist titled "Summer Tour 2023" on an artist's page. Clicking on this playlist allows them to listen to all the songs the artist performed during this tour, allowing them to revisit or anticipate the concert atmosphere.

Additionally, artists can use this feature to promote their shows on Shazam. When fans identify a song using Shazam, they may see a playlist associated with the artist's concert and can click on it to learn more.

Besides helping artists promote their music, this feature offers fans a convenient way to discover and enjoy their favorite music. For example, fans can create their own concert playlists in advance or use this feature to revisit concerts they've attended previously.

Apple states they will continue to strive for more tools and features for artists and fans to enhance their interaction and music experience. With the promotion of this feature, we anticipate more artists utilizing this tool in the future to strengthen their connection with audiences and provide fans with a richer musical experience.