iQOO 13: The Light of Performance, Built for Hardcore Gamers

iQOO 13: The Light of Performance, Built for Hardcore GamersOn October 30, 2024, iQOO officially launched its annual flagship esports performance phone, the iQOO 13, dubbed "The Light of Performance." The device, priced at 3999 yuan, has attracted widespread attention

iQOO 13: The Light of Performance, Built for Hardcore Gamers

On October 30, 2024, iQOO officially launched its annual flagship esports performance phone, the iQOO 13, dubbed "The Light of Performance." The device, priced at 3999 yuan, has attracted widespread attention. Equipped with the Blue Crystal Snapdragon 8 Gen 2 for Galaxy chip and the self-developed Q2 esports chip, the iQOO 13 delivers a premium gaming experience. Partnering with BOE, iQOO crafted the 2KQ10 Peak screen, along with a massive 6150mAh Blue Sea battery and 120W super-fast flash charging technology, showcasing iQOO's relentless pursuit of performance excellence.

Following the launch event, iQOO Vice President, Luo Feng, engaged in a group interview with media outlets, delving into discussions regarding the iQOO 13's market positioning, technological innovations, and future development directions.

Bold Pricing at 3999 yuan: Targeting 200 Million Hardcore Mobile Game Users

The iQOO 13's pricing strategy undeniably stands out as a highlight of the launch. Amidst an overall upward trend in smartphone prices, iQOO has steadfastly maintained a starting price of 3999 yuan, sparking numerous queries. Luo Feng candidly acknowledged the significant cost pressure, emphasizing that iQOO has adopted a more long-term perspective.

He pointed out that China boasts a massive mobile game user base, reaching 600 million, with a staggering 200 million hardcore mobile game players. iQOO, a prominent force within the market, boasts a user base nearing 40 million, with annual sales consistently ranging from 13 to 14 million units. However, to genuinely penetrate and secure the hearts of hardcore gamers, iQOO still has a considerable journey ahead.

The iQOO 13's pricing strategy is firmly rooted in this core objective. Luo Feng explained, "With the iQOO 13, we aim to attract those who relentlessly chase peak gaming performance, especially those with stringent requirements for hardcore gaming. This signifies not just a positive response to the current market environment but also a strategic long-term investment and layout for the future."

He further emphasized, "The 3999 yuan price tag has surpassed many expectations, including my own. In the long run, we must swiftly achieve a qualitative breakthrough within the performance gaming user community. We possess the capability to deliver leading products and experiences in this domain. Short-term, we have sacrificed some profit, equating to a long-term investment. Despite the pricing exceeding expectations, iQOO has not compromised on product durability, quality, or core component investment. Within a month, we will witness user experience feedback. Stay tuned, as there's nothing to worry about in this regard."

Esports Gaming Experience as the Core: Building Performance Strengths

Regarding iQOO's brand positioning, Luo Feng unequivocally stated that iQOO consistently prioritizes esports gaming experience. The brand's core positioningperformance, esports, and gaming experienceremains unchanged.

"The changes or adjustments observed with the iQOO 13 stem primarily from escalating demands within heavy-load gaming," Luo Feng shared. The performance enhancements of the iQOO 13 are designed to address the ever-increasing demands of high-load games. Anticipating game developers' content layouts and future performance needs, iQOO has proactively built in performance reserves.

The iQOO 13 design places special emphasis on heat dissipation, hand feel, and battery life, incorporating a 6150mAh large battery and 120W super-fast flash charging technology to cater to the demands of hardcore gamers.

"The iQOO 13 aims to extend the strengths of heavy-load gaming performance, battery life, screen, and eye protection to significant lengths. This aspect will resonate with our target users, but it doesn't imply deficiencies in imaging." Luo Feng said, "User experience feedback suggests coverage for 90% to 95% of daily life scenarios. As we extend the strengths of gaming performance to sufficient lengths, we will concurrently explore enhancements for imaging while resources allow, satisfying most of user needs."

Pro Series Future Plans: Enhanced Performance, Continuous Esports Gaming Experience Development

Addressing the future plans for the "Pro" series, Luo Feng confirmed the continued commitment to the Pro series but with adjustments in positioning.

"We will deliver the best technology, the best experience, and the best heavy-load gaming experience possible, in a manner that is both swift and highly experiential. Our future Pro product positioning will remain focused on delivering enhanced performance for esports gaming, not only in future releases but also through continuous development." Luo Feng expressed that with adequate technological preparation, the upcoming Pro product will deliver surprises, whether it's fulfilling the needs of hardcore gaming performance users or pushing the performance ceiling of the entire industry.

The Light of Performance: iQOO's Initial Vision

During the interview, iQOO product Vice President Luo Feng stated that since its inception, iQOO has harbored the ambition and vision of becoming "The Light of Performance." As users evolve and their phone purchase price ranges increase, so too do their performance expectations, encompassing aspects such as screen, storage, and battery life. The launch of the iQOO 13 is a direct response to user demands for high performance and exceptional gaming experiences, pushing performance limits to unprecedented heights and delivering enhanced experiences in heavy-load gaming scenarios.

Luo Feng offered an explanation for "The Light of Performance," stating, "For iQOO users, performance and gaming experience take precedence. Compared to taking 5 or 6 photos daily, they spend two to three hours, even three to four hours, gaming. Ultimately, it boils down to fulfilling user needs through the definition of such a product. By pushing performance limits to the maximum, we provide users with an exceptional heavy-load gaming experience. Users don't want performance to be a baseline or foundation; they want it to be the strength and protagonist of their device. Hence, our proposition of 'The Light of Performance' serves as a straightforward explanation for this concept."

Conclusion

The iQOO 13 launch underscores iQOO's unwavering commitment to esports gaming experiences and its far-sighted vision for future market development. This "Light of Performance" is poised to ignite a new wave within the hardcore gaming user community.