Xiaomi's High-End Market Breakthrough Revealed by Lei Jun in Livestream: Xiaomi 14 Series Sales Double, MIX Flip Gains Popularity

Xiaomi's High-End Market Breakthrough Revealed by Lei Jun in Livestream: Xiaomi 14 Series Sales Double, MIX Flip Gains Popularity

Xiaomi's High-End Market Breakthrough Revealed by Lei Jun in Livestream: Xiaomi 14 Series Sales Double, MIX Flip Gains Popularity

On August 17th, Lei Jun hosted a livestream primarily focusing on Xiaomi's electric vehicles. However, he also shared some crucial information about smartphones, likely keeping competitors up at night. Regarding the Xiaomi 14 series sales, Lei Jun revealed they have already reached 1.8 times the volume of the Xiaomi 13 series. While specific numbers weren't disclosed, from a market perspective, Xiaomi 14 series sales are projected to continue climbing, potentially doubling. This is because, unlike the Xiaomi 13 series, which was discontinued after the launch of the Xiaomi 15 series, the Xiaomi 14 series will remain available until the release of the Xiaomi 16 series next year. Similar to the current best-selling Xiaomi 13, which still ranked among the top ten flagship models during this year's 618 shopping festival, the Xiaomi 14 series has clearly resonated with both the market and users. This explains the recent surge in small-screen flagship phone development by numerous competitors since October.

Beyond the strong sales of the Xiaomi 14 series, the remarkable success of the Xiaomi MIX Flip deserves attention. Lei Jun mentioned that 40% of Xiaomi MIX Flip users come from Apple, with female users making up 50%. This indicates that the Xiaomi MIX Flip has successfully transcended its niche appeal and garnered significant recognition from iPhone users, reshaping the public's perception of vertical folding screen phones.

The Xiaomi MIX Flip effectively shatters the stereotypes of "small folding screens lacking performance" and "small folding screens being all about aesthetics." It boasts not only powerful performance but also practical and unique features. Notably, the Xiaomi MIX Flip's external screen design has been warmly received by users, resembling a mini smartphone or even the iPhone 4 of its time, allowing for seamless operation of various functions. Some users haven't even opened the internal screen all day, as the external screen fully meets their needs.

From the booming sales of the Xiaomi 14 series to the widespread popularity of the Xiaomi MIX Flip, a clear trend emerges: Xiaomi's high-end sales are flourishing. Data reveals that within the domestic market exceeding 5,000 yuan, Xiaomi currently ranks third after Apple and Huawei. In the 4,000-5,000 yuan price range, Xiaomi holds the second spot domestically, surpassing both Apple and Huawei.

More importantly, Xiaomi's user base has undergone a qualitative transformation, with an increasing influx of business professionals and iPhone users. This signifies not only an enhancement of Xiaomi's brand image and product quality but also its continuous expansion into the high-end market, yielding tangible results.