Apple Remains Dominant in High-End Smartphone Market: Canalys Releases Q2 2024 Report

Apple Remains Dominant in High-End Smartphone Market: Canalys Releases Q2 2024 ReportCanalys, a renowned market research firm, released its Q2 2024 report on the high-end smartphone market on September 5th. The report covers the market for smartphones priced at $600 or above (approximately CNY 4,260)

Apple Remains Dominant in High-End Smartphone Market: Canalys Releases Q2 2024 Report

Canalys, a renowned market research firm, released its Q2 2024 report on the high-end smartphone market on September 5th. The report covers the market for smartphones priced at $600 or above (approximately CNY 4,260). It reveals that Apple continues to hold the top spot in the global high-end smartphone market, claiming a 62% market share, a 5% year-on-year increase.

Global Market: Apple Dominates, Chinese Brands Emerge

Globally, Apple leads with a commanding 62% market share, surpassing the combined market share of all other brands. Samsung follows closely with a 22% market share, experiencing a 35% year-on-year growth. Notably, Huawei secured the third position with a 9% market share, demonstrating strong growth with an 80% year-on-year increase. Xiaomi and vivo occupy the fourth and fifth positions with 2% and 1% market shares, respectively, achieving year-on-year growth rates of 71% and 39% respectively.

While Apple remains the undisputed king of the high-end phone market globally, Chinese brands are exhibiting a strong upward trajectory. Huawei, Xiaomi, and vivo are witnessing rapid growth in their market share, outpacing both Apple and Samsung in terms of year-on-year growth.

Domestic Market: Apple's Share Declines, Chinese Brands Compete

In the domestic market, Apple maintains the top position with a 52% market share, albeit experiencing a 7% decline year-on-year. Huawei takes the second spot with a 30% market share, achieving an impressive 82% year-on-year growth. Xiaomi, vivo, and Honor occupy positions three to five with a 4% market share each, realizing year-on-year growth rates of 50%, 48%, and 34% respectively.

The domestic market reflects a trend of Apple's share declining while Chinese brands experience rapid growth. Xiaomi, vivo, and Honor have all reached a 4% market share, while OPPO unfortunately missed out on the top five.

Asia Pacific Market: Xiaomi Exhibits Strong Growth with Promising Future

In the Asia Pacific market, Apple maintains the top spot with a 60% market share, experiencing a 23% year-on-year increase. Samsung follows with a 34% market share, achieving a 69% year-on-year growth. Notably, Xiaomi's year-on-year growth in the Asia Pacific market stands at a staggering 564%, capturing a 1% market share and emerging as a dark horse with immense growth potential.

Americas Market: Lenovo Experiences Significant Decline, vivo Rises

The Americas market witnessed some fluctuations. Apple leads with a 72% market share, remaining flat year-on-year. Samsung occupies the second position with a 25% market share, experiencing a 12% year-on-year growth. Lenovo's market share declined by 53% year-on-year, dropping to third place. Vivo, however, secured the fifth position with a 1% market share, demonstrating an astonishing 409% year-on-year growth.

Europe, Middle East, Africa Market: Apple Continues to Lead, Chinese Brands Grow Steadily

In the Europe, Middle East, and Africa market, Apple maintains the top position with a 61% market share, experiencing a 13% year-on-year growth. Samsung follows with a 32% market share, achieving a 45% year-on-year growth. Xiaomi occupies the third position with a 2% market share, realizing a 100% year-on-year growth.

Conclusion: Apple Consolidates its Position in the High-End Market, Chinese Brands Catch Up

Overall, Apple continues to firmly hold the top spot in the global high-end smartphone market. However, Chinese brands are exhibiting strong growth in certain key markets, steadily increasing their market share and posing a future challenge to Apple's dominance.

Despite progress in the high-end market, Chinese brands still have a significant gap to bridge with Apple. They need to continue enhancing product competitiveness, increasing R&D investment, fostering innovation, and elevating brand influence to achieve greater breakthroughs in the high-end market and challenge Apple's market position.