Honor MagicV3 Global Launch: A New Step in Honor's AI Strategy, Targeting Europe as a "Second Home Market"

Honor MagicV3 Global Launch: A New Step in Honor's AI Strategy, Targeting Europe as a "Second Home Market"On September 5th, the highly anticipated IFA 2024 (Internationale Funkausstellung) in Berlin, Germany, kicked off with Honor showcasing its flagship products: the Honor MagicV3, Honor Pad MagicPad2, and Honor MagicBook Art14. These products demonstrated Honor's leading technological prowess and innovative spirit to a global audience

Honor MagicV3 Global Launch: A New Step in Honor's AI Strategy, Targeting Europe as a "Second Home Market"

On September 5th, the highly anticipated IFA 2024 (Internationale Funkausstellung) in Berlin, Germany, kicked off with Honor showcasing its flagship products: the Honor MagicV3, Honor Pad MagicPad2, and Honor MagicBook Art14. These products demonstrated Honor's leading technological prowess and innovative spirit to a global audience. At the event, Honor CEO Zhao Ming announced the official collaboration between Honor MagicV3 and Google Cloud services, signifying the further evolution of Honor's AI strategy to deliver a richer, smarter, and more comprehensive all-scenario experience for consumers.

Honor MagicV3: Lightweight Design, Groundbreaking Innovation

As Honor's newest generation of flagship foldable smartphones, the MagicV3 boasts a groundbreaking design, reducing the folded form factor thickness from 9.9mm in the previous generation to 9.2mm, setting a new global record for the thinnest inner-folding foldable screen. This achievement was made possible by Honor's industry-first "Luban Architecture," inspired by the wisdom of the Zhao Zhou Bridge, featuring an arch-shaped arm design. This architecture utilizes 19 innovative materials and 114 micro-structures, including an aerospace-grade special fiber body, and the second generation of Honor Shield Steel.

Beyond its lightweight design, the MagicV3 also features a third generation of Qinghai Lake Battery, achieving a silicon content exceeding 10% for the first time, and boasting the industry's highest battery-to-device volume ratio at 24.7%. The battery capacity has been increased to 5150mAh, while the average thickness is only 2.6mm.

Collaboration with Google Cloud: Honor AI Embarks on a New Chapter of Globalization

At IFA 2024, the Honor MagicV3 gained official support for Google Cloud services, bringing the Google Cloud AI experience to end-user devices and delivering innovative end-cloud collaborative experiences like AI image erasure and AI translation to global consumers. This marks a significant step in the global expansion of Honor's AI strategy.

Honor CEO Zhao Ming stated that artificial intelligence is reshaping the smart terminal industry. Honor will continue to deepen its end-side AI strategy, providing users with AI experiences that are human-centered, personalized, and prioritize privacy and security. Honor's AI security architecture ensures minimal data access and usage, and complete anonymization of user privacy information, offering users secure and reliable AI services.

Honor's Full-Scale Push into the High-End Market, Creating "Europe's Second Home Market"

Besides the MagicV3, Honor also unveiled the Honor Pad MagicPad2 and Honor MagicBook Art14, expanding its product portfolio in the high-end market.

The Honor Pad MagicPad2 boasts the industry's only 3K144Hz OLED Honor Vision-Soothing Oasis eye protection screen. It also leverages end-side AI to deliver features like AI voice noise cancellation and AI meeting summaries. The Honor MagicBook Art14 is positioned as a high-end flagship ultrabook, combining extreme thinness and lightness, a dynamic webcam, an eye protection screen, exceptional audio-visual experiences, and AI capabilities.

Honor CEO Zhao Ming stated that the newly launched Art series, drawing from the approach of a smartphone manufacturer creating a laptop, leverages flagship smartphone innovations to enhance laptops, aiming to inject a unique perspective into the PC industry.

Honor's launch of multiple flagship products across various categories at IFA 2024 reflects its confidence in its technological strength and brand influence, as well as its unwavering belief in the rising power of Chinese brands in the global market.

Honor's Accelerated Globalization Strategy, Steadily Moving Towards a Global Iconic Technology Brand

Over the past two years, Honor has made frequent appearances at international events like IFA, MWC, and VivaTech, garnering international recognition for its leading technology and innovative products.

Honor CEO Zhao Ming delivered the opening speech at last year's IFA, marking the first time in nearly three years that a Chinese brand was featured in this pivotal segment. Honor's recent impressive performance is a vivid illustration of China's technological advancements taking center stage globally.

In less than two years since its return to the overseas market, Honor has achieved high-quality growth in multiple countries and regions, steadily moving towards its goal of becoming a global iconic technological brand. Honor is further accelerating its globalization process, consistently focusing on solidifying Europe as its "second home market."

According to Honor's internal sales data, in the first quarter, driven by its dual flagship strategy and strong channel expansion, Honor's sales in the European market surged by 155% year-on-year. From the first half of 2023 to the first half of 2024, Honor captured 70% of the market share in the growth of large foldable phone sales in Europe.

Honor's Success Stems from a Long-Term Vision

Honor's remarkable comeback is rooted in its unwavering commitment to a "human-centric" philosophy, resisting fleeting trends, eschewing a purely imitative approach, and resolutely choosing the most challenging but ultimately correct path of long-term commitment.

Over the past three years, Honor's annual R&D investment has consistently exceeded 10% of its total revenue, reaching 11.5% in 2023. Concurrently, Honor has collaborated with upstream and downstream partners in areas like screens, battery life, and foldable screens, creating its own systematized core innovation capabilities.

Honor's innovative technologies, such as AI, HonYan communication, Stacked Light Oasis eye protection screen, Diamond Rhino Glass, and DSLR-level super dynamic eagle eye camera, further drive the overall high-quality development and premium upgrade of the Chinese mobile phone industry chain.

On the occasion of IFA's 100th anniversary, Honor, as one of the representatives of Chinese technology, is embracing a more open approach to the world, making contributions to the global community through increasingly innovative achievements. Embracing global honor, Honor is poised to achieve "the honor of the world."