Honor MagicV3 Lands in Europe: Slim, Powerful, Aiming for Foldable Leader

Honor MagicV3 Lands in Europe: Slim, Powerful, Aiming for Foldable LeaderAfter its domestic launch nearly two months ago, Honor's new flagship foldable, the MagicV3, has officially arrived in the European market. Last night, Honor held a launch event at IFA 2024 in Berlin, Germany, unveiling this flagship foldable phone to the overseas market

Honor MagicV3 Lands in Europe: Slim, Powerful, Aiming for Foldable Leader

After its domestic launch nearly two months ago, Honor's new flagship foldable, the MagicV3, has officially arrived in the European market. Last night, Honor held a launch event at IFA 2024 in Berlin, Germany, unveiling this flagship foldable phone to the overseas market. Priced at a hefty 1999, which translates to roughly 15747, it's almost double the price in China. This bold pricing strategy, on the one hand, demonstrates Honor's commitment to its domestic consumers, while on the other, reflects its confidence in the European market.

At the launch, Honor CEO Zhao Ming stated, "The Dunhuang design philosophy of Honor MagicV3 has received overwhelming praise. Major media outlets have awarded it a score of 9 or above, unanimously recognizing it as the strongest foldable of 2024." The confidence behind MagicV3's high pricing in Europe stems from the market's recognition of Honor's foldable phones. Data released by renowned market research firm Counterpoint Research reveals that Honor's large foldable phone sales in Europe grew 22 times in the first half of 2024, surpassing Samsung to become the leading brand in the European horizontal foldable phone market. Additionally, Honor contributed the most to the growth of the entire large foldable phone segment. In the first half of 2024, the European large foldable phone market saw sales double, with 70% of that growth attributed to Honor.

The Honor MagicV3 has also achieved impressive results in the domestic market. Since its full-channel launch on July 19th, the series has broken the record for first-day sales volume and revenue for large foldable phones in the past year. Research data suggests that large foldable smartphone users particularly appreciate the larger display window and multitasking capabilities, finding the product's reliability to be surprisingly superior to expectations. However, weight and thickness have always been the biggest pain points for foldable phones, and this is precisely where Honor excels.

In 2023, Honor MagicV2 ushered in the "millimeter era" for foldable thickness, reducing the thickness of a large foldable phone to under 10 millimeters. The Honor MagicV3 further refines this record, achieving a thickness of 9.2mm, a reduction of 0.7mm compared to its predecessor, MagicV2. To date, it remains one of the slimmest and most powerful foldable phones. In terms of weight, the Honor MagicV3 weighs only 226g, lighter than several straight-screen flagship models on the market.

The key to the Honor MagicV3's slim and lightweight design lies in its internal materials and structure. The phone incorporates Honor's self-developed Luban Shield Steel Hinge, utilizing the second-generation Honor Shield Steel material extensively in key components like the hinge body and swing arm structure. Compared to ordinary steel materials, this reduces thickness by 41%. Furthermore, the Honor MagicV3 incorporates 19 innovative materials across various fields and pioneers 114 micro-structures. Coupled with the ultra-thin Qinghai Lake battery, it successfully overcomes the technical challenge of balancing thinness with reliability and long battery life.

Beyond its slimness, the Honor MagicV3 offers innovative experiences like the Oasis eye-care screen that promotes visual comfort, dual satellite communication, and 2.5-meter waterproof capabilities. It combines a thin and reliable body with enhanced power. At the launch event, Honor CEO Zhao Ming also announced a collaboration with Google Cloud to bring some of Google Cloud's AI experiences to MagicV3. Based on the principle of "minimum access and usage of user information, full anonymization of user privacy information" within the Honor AI security framework, it introduces AI elimination, AI translation, and other innovative experiences through end-cloud collaboration. This marks another milestone for Honor's AI business following the overseas launch of its four-layer AI architecture in May.

Analysts believe that the competition for leadership in the European foldable phone market is heating up. The seamless integration of Honor MagicV3's platform-level AI capabilities and market-leading hardware is poised to become Honor's winning combination in the European foldable arena. It is foreseeable that the launch of Honor MagicV3 in overseas markets will further solidify its position as "the second home market in Europe," effectively pushing Honor towards accelerating its progress in the high-end market.

In conclusion, the Honor MagicV3, with its slim and powerful performance and leading AI technology, demonstrates strong competitiveness in the European market. It is expected to further solidify Honor's leading position in the European foldable phone market and propel Honor towards even greater market ambitions.