Xiaomi Announces Major Restructuring: Lu Weibing Takes Over as Mobile Phone President, Zeng Xuezhong Leads International Business

Xiaomi Announces Major Restructuring: Lu Weibing Takes Over as Mobile Phone President, Zeng Xuezhong Leads International Business Kuaitech, September 6th: According to an exclusive report by Sina Tech, Xiaomi has announced internal management changes in an email, affecting several senior executives including the company's Group President Lu Weibing and Senior Vice President Zeng Xuezhong. This restructuring sees Lu Weibing taking on the additional role of President of the Mobile Phone Department, reporting to group CEO Lei Jun

Xiaomi Announces Major Restructuring: Lu Weibing Takes Over as Mobile Phone President, Zeng Xuezhong Leads International Business

Kuaitech, September 6th: According to an exclusive report by Sina Tech, Xiaomi has announced internal management changes in an email, affecting several senior executives including the company's Group President Lu Weibing and Senior Vice President Zeng Xuezhong. This restructuring sees Lu Weibing taking on the additional role of President of the Mobile Phone Department, reporting to group CEO Lei Jun. Zeng Xuezhong, meanwhile, assumes the role of President of the International Business Department, continuing to oversee the Internet Business Department and reporting to Lu Weibing.

This personnel reshuffle signifies a significant shift in Xiaomi's internal management structure, highlighting the company's strategic adjustments to its core business segments and its commitment to talent optimization.

Lu Weibing Returns to Mobile Phone Business, Guiding Xiaomi's New Journey

Since joining Xiaomi in 2019, Lu Weibing has been a key figure in the company's core operations. His exceptional market insights and leadership have driven successful sales management in both China and international regions, notably contributing to the rise of the Redmi brand. As a Xiaomi Group Partner, Lu Weibing previously held leadership positions in the Mobile Phone Department, Ecosystem Department, Large Appliances Department, and overall operations in China and India. His extensive cross-functional management experience has solidified the foundation for Xiaomi's global expansion.

Returning to the role of Mobile Phone President, Lu Weibing will now spearhead Xiaomi's efforts to continue breaking through and maintaining its competitive edge in the market. His wealth of experience and keen market sense will inject new energy into Xiaomi's mobile phone business, propelling its growth to greater heights in the global market.

Zeng Xuezhong Takes Charge of International Business, Expanding Overseas Market Horizons

Zeng Xuezhong, a veteran expert in Xiaomi's mobile phone product development and production, previously served as Senior Vice President of Xiaomi Group and President of the Mobile Phone Department, focusing on technological innovation and product quality control. His deep technical expertise and profound understanding of mobile phone product development will provide strong support for Xiaomi's international business expansion.

As President of the International Business Department, Zeng Xuezhong will lead Xiaomi's international team to explore new markets and navigate new growth paths. His extensive product development experience and thorough knowledge of the overseas market will enable Xiaomi to expand its market share globally and further enhance its brand influence.

Strategic Considerations Behind the Personnel Reshuffle

This personnel reshuffle, not only involves a swap of roles between Lu Weibing and Zeng Xuezhong in key business segments, but also reflects Xiaomi Group's strategic emphasis on talent cultivation and flexible deployment. The aim is to optimize resource allocation, invigorate the organization, and accelerate the synergistic development of various business segments.

It's worth noting that in February this year, Lei Jun announced on Weibo that to focus more on the automotive business, Lu Weibing would be taking on the role of Xiaomi Brand General Manager, in addition to his responsibilities as Redmi brand leader. This meant Lu Weibing would be responsible for future Xiaomi phone launches. Wang Teng subsequently took over as Redmi brand general manager.

This personnel adjustment represents a proactive move by Xiaomi Group, aligned with its strategic objectives and market trends. It also marks a further innovation in Xiaomi's talent strategy and organizational structure. With this adjustment, Xiaomi is poised to further optimize resource allocation, enhance organizational efficiency, drive sustained business growth, and achieve greater success in future market competition.