HONOR AIAgent: Ushering in the Era of Intelligent Agents, Leading the New Chapter of the Smartphone Industry

HONOR AIAgent: Ushering in the Era of Intelligent Agents, Leading the New Chapter of the Smartphone IndustryOn September 6th, at the 2024 IFA in Berlin, Germany, Zhao Ming, CEO of HONOR, unveiled the industry's first open-ecosystem intelligent agent - AIAgent, and announced its commercial launch on the next-generation HONOR Magic7 series, the brand's all-round flagship. HONOR AIAgent is poised to become the industry's first truly intelligent AI phone, marking a significant step forward for HONOR in the AI domain and signaling the advent of the intelligent agent era in the smartphone industry

HONOR AIAgent: Ushering in the Era of Intelligent Agents, Leading the New Chapter of the Smartphone Industry

On September 6th, at the 2024 IFA in Berlin, Germany, Zhao Ming, CEO of HONOR, unveiled the industry's first open-ecosystem intelligent agent - AIAgent, and announced its commercial launch on the next-generation HONOR Magic7 series, the brand's all-round flagship. HONOR AIAgent is poised to become the industry's first truly intelligent AI phone, marking a significant step forward for HONOR in the AI domain and signaling the advent of the intelligent agent era in the smartphone industry.

The launch of HONOR AIAgent is the culmination of years of HONOR's deep-rooted commitment to on-device AI technology and a major breakthrough in its "four-tier AI architecture strategy." As early as 2016, HONOR pioneered the AI age in smartphones with the introduction of the MagicLive intelligent system on its first-generation Magic phone, making AI the core strategic direction for restructuring the operating system. Since then, HONOR has continuously invested in research and development, releasing MagicOS 7.0, a personalized, all-scenario operating system powered by AI, at the end of 2022, and unveiling an innovative approach to integrating large-scale AI models into the on-device experience in June 2023. In early 2024, HONOR introduced its self-developed MagicOS 8.0, delivering a human-computer interaction experience that precisely identifies user intent.

To achieve this AI breakthrough, HONOR has invested over 10 billion yuan in R&D, filing over 2,100 AI patents, including up to 600 categories of AI intent recognition patents. HONOR's AI strategy aims to build a "smart life form" that serves users, restructuring the operating system through AI to empower and reshape all business logic and application services. This approach stands in stark contrast to competitors who rely on cloud-based AI models provided by third-party application service providers to develop AI applications. HONOR has deeply invested in all four tiers of its AI architecture, with a particular focus on the first two tiers, aiming to establish platform-level AI and build the most essential capabilities for AI phones.

HONOR's leading AI strategy has also attracted attention and emulation from industry giants. Shortly after HONOR's four-tier AI architecture announcement, Apple, during WWDC24, launched AppleIntelligence, showcasing striking similarities in architectural design with HONOR, validating the correctness of HONOR's chosen path. However, unlike Apple's approach of building AI within its closed ecosystem, HONOR remains committed to building AIAgent in an open ecosystem, enabling users to seamlessly navigate third-party applications, delivering a richer, more convenient intelligent experience.

HONOR AIAgent's defining characteristic lies in its "service-to-user" approach, where virtually all operations can be completed with a swipe, a drag, or a simple voice command. The complexity is left to the AI, while the user enjoys utmost simplicity. To achieve this goal, HONOR AIAgent boasts four core advantages:

• Possesses natural language understanding and computer vision

• Comprehends and learns user behavior and habits, facilitating real-time environmental awareness

• Delivers intent recognition and decision-making capabilities

• Executes operations within and across applications

Based on a deep understanding of user habits and environmental awareness in current usage scenarios, HONOR AIAgent can accurately interpret user needs and respond swiftly, executing, retrieving various phone resources, and engaging with third-party services to deliver safe, personalized services that fulfill user requirements. At the launch event, HONOR showcased multiple AIAgent experiences, such as "one-button subscription cancellation," "one-button drink order," and "one-button travel planning and booking," where users can simply use a voice command to access various services on their phones to satisfy their needs. As Zhao Ming mentioned in a post-launch interview, HONOR's AIAgent is all about "a simple voice command."

As the industry's first cross-application intelligent agent for an open ecosystem, HONOR AIAgent has captured the attention of CCSInsight, a globally renowned market research firm, earning their high praise for HONOR's AI technology. The launch of HONOR AIAgent is widely considered another milestone in HONOR's AI leadership.

The new generation of Magic7 series flagship products, equipped with AIAgent, will become the industry's first truly intelligent AI phone. It will comprehensively integrate AI applications and services that hold value for users, providing them with an "always-on personal assistant" and leading the smartphone industry into a more magnificent era of intelligent agents, opening up even greater possibilities for AI.

As the industry's first intelligent agent designed for an open ecosystem, HONOR AIAgent is the culmination of years of HONOR's accumulated on-device AI technology. It marks the successful implementation of its four-tier AI architecture in end-user applications, not only reshaping the end-user AI experience but also driving profound transformation throughout the entire AI industry ecosystem. This landmark innovation propels smartphone AI to a new level, showcasing HONOR's innovative leadership in on-device AI and signifying the global rise of China's AI innovation.

HONOR's leadership is not only reflected in technology innovation but also evident in its strong market performance. Latest data from Counterpoint shows that HONOR achieved a 455% year-on-year increase in global foldable phone shipments in the second quarter of 2024, the fastest growth among all brands. Meanwhile, HONOR has surpassed Samsung, which previously held a near-monopoly in the European foldable market, to claim the top position in the Western European foldable market. Furthermore, in the first half of 2024, the European market for large foldable phones witnessed a doubling of sales compared to the first half of 2023, with 70% of this growth attributable to HONOR.

On the stage of IFA's centennial celebration, HONOR AIAgent stands as a testament to HONOR's innovative capabilities and a powerful symbol of the rise of Chinese technology and AI to the global stage.