Honor's Rise: IFA 2024 Witnesses the Global Strength of Chinese Brands

Honor's Rise: IFA 2024 Witnesses the Global Strength of Chinese BrandsOn September 5th, the annual IFA (Internationale Funkausstellung) consumer electronics show kicked off in Berlin, Germany. Honor, a leading Chinese smartphone brand, showcased its latest generation of foldable flagship phones, the Honor MagicV3, the Honor MagicPad2 tablet, the Honor MagicBook Art14 notebook, and various cutting-edge on-device AI technologies like AI face swap detection and AI defocus eye protection, attracting global attention

Honor's Rise: IFA 2024 Witnesses the Global Strength of Chinese Brands

On September 5th, the annual IFA (Internationale Funkausstellung) consumer electronics show kicked off in Berlin, Germany. Honor, a leading Chinese smartphone brand, showcased its latest generation of foldable flagship phones, the Honor MagicV3, the Honor MagicPad2 tablet, the Honor MagicBook Art14 notebook, and various cutting-edge on-device AI technologies like AI face swap detection and AI defocus eye protection, attracting global attention.

At this year's IFA, Honor CEO Zhao Ming announced that the MagicV3 foldable phone will be integrated with Google Cloud services, bringing innovative end-to-cloud collaborative experiences, including AI noise removal and AI translation, based on Honor's AI security framework. Honor's series of actions at IFA are undoubtedly another showcase of its exploration and achievements in overseas markets, reflecting the growing global influence and brand leadership of Chinese smartphone brands.

Its worth noting that Honor has achieved remarkable success in the foldable phone market. According to Counterpoint Research, global foldable smartphone shipments grew by 48% year-on-year in the second quarter of 2024. China continues to lead global foldable phone market growth, accounting for over half of total shipments. Western Europe, the second largest foldable market after China, has attracted fierce competition from brands like Honor, Samsung, Motorola, OPPO, OnePlus, and even Google.

In the fiercely competitive Western European market, Honor has demonstrated strong market competitiveness. In the second quarter of 2024, Honor surpassed Samsung for the first time to become the number one foldable phone brand in Western Europe, marking a significant shift in the region's competitive landscape. Honor actively expanded into European and Asia-Pacific markets (excluding China, India, and Korea), achieving a staggering 455% year-on-year growth in global foldable phone shipments in the second quarter of 2024, the highest growth rate among all brands.

Another set of data reveals that in the first half of 2024, 70% of the sales growth of large foldable phones in Europe came from Honor. This means that 70% of the sales growth of large foldable phones in Europe was driven by Honor. In the foldable phone market, where Samsung continues to perform strongly and has long held a dominant position in the European market, Honor successfully secured the top spot in the Western European foldable phone market share in the second quarter of 2024, signifying an accelerated leap in Honor's global layout and entering a new stage of development.

Honor's performance at IFA 2024 not only highlights its strength in technological innovation and product development but also showcases Chinese brands determination and capability to actively explore overseas markets and participate in global competition. Honor's success also provides a valuable benchmark for other Chinese brands, encouraging them to bravely step out of the country, embrace the global stage, demonstrate their capabilities, and build a global impact for Chinese brands.