Bank of Communications showcases digital RMB applications at CIFTIS, creating an immersive consumer experience

Bank of Communications showcases digital RMB applications at CIFTIS, creating an immersive consumer experienceThe 2024 China International Fair for Trade in Services (CIFTIS) opened in Beijing on September 12th, with the theme of "Global Services, Mutual Benefit and Sharing". It aims to build an important platform for expanding openness, deepening cooperation, and leading innovation

Bank of Communications showcases digital RMB applications at CIFTIS, creating an immersive consumer experience

The 2024 China International Fair for Trade in Services (CIFTIS) opened in Beijing on September 12th, with the theme of "Global Services, Mutual Benefit and Sharing". It aims to build an important platform for expanding openness, deepening cooperation, and leading innovation. As one of the highlights of the financial services thematic exhibition at CIFTIS, digital RMB once again became a focus of attention. This year, Bank of Communications showcased its innovative digital RMB applications at CIFTIS, offering visitors an immersive digital RMB experience journey.

In the comprehensive exhibition area of CIFTIS, Bank of Communications specially set up an interactive digital RMB zone themed on green environmental protection. Visitors used digital RMB to purchase local entertainment, trendy IP peripherals and other cultural and tourism products. They could not only enjoy discounts on their purchases, but also participate in tree-planting public welfare projects, contributing to the building of a green, low-carbon, and beautiful life. Bank of Communications, together with its partner, West Wind Tourism, invited visitors to donate trees to the desert, planting greenery and integrating the convenience of digital currency payment with public welfare environmental protection, creating a unique consumer experience.

To optimize the cash usage environment at CIFTIS, Bank of Communications innovatively introduced a device that uses digital RMB to exchange for loose change within the digital currency exhibition area. This device can place loose change of different denominations inside the compartments, allowing customers to quickly exchange digital RMB for the cash they need, meeting the needs of the general public for "cash backup" payments. In the future, this device can be widely used in bank branches, communities, parks, hotels, scenic spots, markets and other places with high traffic flow, providing more convenient and efficient payment services for the public.

On the display wall of digital RMB hardware wallets of Bank of Communications, the You Peng hard wallet designed by the Bank of Communications Beijing branch for this CIFTIS was particularly eye-catching. You Peng comes from the Analects of Confucius, A friend comes from afar, is that not a joy?, The card surface is themed with Bank of Communications Blue, perfectly blending the city's long history and culture with its modern urban life. The back of the card uses multiple languages to write the word Beijing, symbolizing an open and inclusive attitude to welcome guests from around the world to visit Beijing, exchange ideas and learn from each other, and create a better future together.

In addition, digital RMB hard wallet themes such as Jade Pendant, Vinyl, and Cloisonn attracted many visitors with their unique and exquisite designs. Among them, the Jade Pendant themed hard wallet won the Unique Innovation Gold Award at the Card Manufacturing Excellence Orchid Award, known as the Oscars of the Card Manufacturing Industry, out of nine awards hosted by the International Card Manufacturers Association (ICMA) in 2024.

To better realize the inter-linking of visits to the comprehensive exhibition area and the digital currency exhibition area, Bank of Communications has added interactive check-in sessions between different venues this year. All visitors who participate in the blind box machine activities in the Bank of Communications digital currency exhibition area can collect exclusive stamps by check-in, and win exclusive souvenirs prepared by Bank of Communications after participating in the activities in the comprehensive exhibition area.

Through this CIFTIS, Bank of Communications fully demonstrated its leading advantages in innovative applications of digital RMB scenarios, creating an immersive digital RMB consumption experience and social space for visitors, and also demonstrating its determination to actively promote the development of digital RMB, and contribute to the digital transformation of financial services and high-quality development.

Source: Financial World