Huawei Mate70 Series: Will the Pure HarmonyOS Push Spark Another Market Frenzy?

Huawei Mate70 Series: Will the Pure HarmonyOS Push Spark Another Market Frenzy?One of the most anticipated smartphone releases of the second half of this year is the Huawei Mate70 series. According to @Dianhe Xiaochang on Weibo, Huawei will hold its "Enjoy the World S9" launch event in November, where the Mate70 series will be unveiled

Huawei Mate70 Series: Will the Pure HarmonyOS Push Spark Another Market Frenzy?

One of the most anticipated smartphone releases of the second half of this year is the Huawei Mate70 series. According to @Dianhe Xiaochang on Weibo, Huawei will hold its "Enjoy the World S9" launch event in November, where the Mate70 series will be unveiled. Following the success of the Mate60 series, whether the Mate70 series can leverage the HarmonyOS NEXT system and powerful hardware to further solidify its position in the high-end smartphone market is a focal point of industry attention.

The Arrival of Pure HarmonyOS: Huawei May Completely Break Away from the Android Camp

As early as October 8th, Huawei launched the first round of public beta testing for HarmonyOS NEXT. Although currently, only the Mate60 series, MateX5, and MatePad Pro 13.2 inches support the system, the rollout of the public beta version signifies Huawei's determination to introduce HarmonyOS NEXT to ordinary consumers and ultimately break free from reliance on the Android system.

The Mate70 Series Is Ready for Action: Hardware Configuration and Imaging Upgrades Add Further Anticipation

Reports suggest that the Mate70 series will continue to feature three models: the Mate70, Mate70 Pro, and Mate70 Pro+. In terms of screens, Huawei will offer two choices: 1.5K flat and 2K curved screens, with sizes expected to be between 6.7 and 6.8 inches. All models will adopt BOE panel technology, boasting a 120Hz adaptive refresh rate and a peak brightness of 3000 nits.

In terms of imaging, the Mate70 series is likely to inherit the imaging solution of the P60 series. The Mate70 Pro+ will be equipped with a 1-inch main camera and a retractable lens design, while the Mate70 and Mate70 Pro are expected to feature OV50K ultra-large variable aperture sensors from OmniVision, with a size of 1/1.3 inches and supporting LOFIC technology.

The Development of the HarmonyOS NEXT Ecosystem Is Crucial: Attraction of Developers is Key

In terms of app ecosystems, the maturity of HarmonyOS NEXT will be a pivotal factor influencing the market performance of the Mate70 series. While WeChat, the most widely used app in China, has launched a native HarmonyOS version, other Tencent apps like QQ, Tencent Meeting, Enterprise WeChat, and Tencent Video have also adapted to the system. However, Huawei still faces challenges in building a broader app ecosystem.

According to Canalys data, in the second quarter of 2024, Huawei secured 30% of the share in the high-end market above US$600, ranking second in China after Apple. This market data demonstrates the high consumer recognition of Huawei's premium products. The success of the Mate60 series has laid a solid foundation for the upcoming Mate70 series.

Intense Competition: How Can the Mate70 Series Stand Out?

However, the launch of the Mate70 series also faces fierce competition from other Android flagships. The Xiaomi 15 series will boast 1.5K and 2K screens, 90W fast charging, and a customized 50-megapixel sensor from OmniVision, matching the Mate70 in terms of hardware. Vivo's X200 series will debut the Dimensity 9400 chip and is expected to enhance its imaging capabilities, potentially becoming a contender for the imaging flagship by equipping new high-end sensors from Sony.

Moreover, the release timing of Android flagship devices is increasingly aligning with Apple's, aiming to increase product exposure and seize the market opportunity during the year-end Double Eleven shopping festival. This competitive landscape will directly impact the market performance of the Huawei Mate70, particularly in terms of hardware specs and user experience. If Android manufacturers can offer more competitive configurations or more attractive prices, it may put pressure on the Mate70.

Summary

The success of the Huawei Mate70 series hinges on its ability to leverage the advantages of the HarmonyOS NEXT system while achieving breakthroughs in imaging, battery life, and overall ecosystem experience. Huawei has accumulated strong brand influence in the domestic high-end market, particularly in China, where it boasts a loyal user base. With support from more domestic supply chains and the addition of new technologies, the Mate70 series remains significantly competitive in the domestic market.

However, in the pursuit of innovation, the development of the HarmonyOS NEXT ecosystem still faces challenges. To achieve comprehensive coverage of mainstream applications, Huawei needs not only time but also continuous developer support. For a new system, user acceptance and app compatibility will directly determine the market performance of the Mate70 series.

Ultimately, whether the Huawei Mate70 series can stand out in the intense competition to become a new benchmark in the high-end market remains to be seen. Time will tell.