OPPO K12 Plus: Long-Lasting Battery Horse, Gaming Powerhouse, Affordable Phone with "All You Need"

OPPO K12 Plus: Long-Lasting Battery Horse, Gaming Powerhouse, Affordable Phone with "All You Need"On October 12th, OPPO grandly launched its latest masterpiece - the OPPO K12 Plus at the Huarun Building Art Hall in Shenzhen. As the newest addition to the K series, the K12 Plus not only continues the series' high cost-effectiveness but also achieves significant improvements in battery life, gaming performance, imaging technology, and more, making it a true "long-lasting battery horse, gaming powerhouse

OPPO K12 Plus: Long-Lasting Battery Horse, Gaming Powerhouse, Affordable Phone with "All You Need"

On October 12th, OPPO grandly launched its latest masterpiece - the OPPO K12 Plus at the Huarun Building Art Hall in Shenzhen. As the newest addition to the K series, the K12 Plus not only continues the series' high cost-effectiveness but also achieves significant improvements in battery life, gaming performance, imaging technology, and more, making it a true "long-lasting battery horse, gaming powerhouse."

Strong Battery Life and Gaming Performance, K12 Plus Has it All

The K series has always been OPPO's dedicated line of products designed for users who prioritize practicality. Last year's K11 pioneered "Four Years of Smoothness," balancing imaging and performance, making it an extremely innovative direction in the mid-range market. For this year's K12 series, OPPO shifted its focus to "durability," emphasizing long battery life, robust build, and enduring smoothness. The OPPO K12 and OPPO K12x, launched earlier this year, are shining stars in the durable phone segment. However, recognizing the need for both "durability" and "performance" among consumers, OPPO prepared a model that delivers both - the OPPO K12 Plus.

Firstly, the OPPO K12 Plus boasts a 6400mAh high-capacity battery, achieving a 2.2-day battery life. As OPPO's current model with the largest battery capacity, the K12 Plus' performance is truly impressive. For instance, whether you're on a long trip, camping, or attending a full-day conference, the long battery life provided by the large-capacity battery is unmatched by ordinary phones.

Beyond the large battery capacity, OPPO also equipped the K12 Plus with the long-lasting 80W Super Flash Charge. Coupled with the intelligent charging engine 4.0, it maintains excellent charging performance even under extreme conditions. During the launch event, OPPO showcased the K12 Plus' charging speed: it takes only 20 minutes to charge from 1% to 50%, and a full charge is achieved in less than an hour. Notably, thanks to OPPO's exclusive battery health engine, the K12 Plus battery can maintain a high level of durability for 4 years, which is particularly important in today's era where smartphones have become essential necessities.

In terms of gaming, the K12 Plus is powered by the Snapdragon 7 Mobile Platform, 3rd generation, manufactured using TSMC's 4nm process technology, delivering exceptional performance and remarkable power efficiency. The significant improvements in CPU and GPU performance enable it to run most popular games on the market smoothly. Even with demanding games like "King of Glory," the K12 Plus maintains fluency without lag even under 11-hour high frame rate mode.

Furthermore, the K12 Plus features memory gene reorganization technology and revamped storage technology, offering up to 72 hours of background app preservation capabilities to meet the needs of daily multitasking. Users can seamlessly switch to other apps, such as checking navigation, responding to messages, while playing "PUBG Mobile," ensuring an immersive gaming experience and enhancing the phone's performance in multitasking scenarios.

Durability is Important, Usability is Even More Important

Durable phones are now a popular trend in the mid-range market in 2024, mainly because consumers have a heightened demand for phone durability and are fatigued by frequent phone upgrades, wanting a device that can accompany them for a significant amount of time. However, besides being durable, usability is also a crucial factor.

The OPPO K12 Plus comes pre-installed with ColorOS 14, based on Android 14, providing a range of thoughtful AI features, such as AI call summary, AI cutout, etc. The AI call summary feature is particularly useful when users are busy, automatically generating call records for easy viewing of important information. Meanwhile, AI cutout can quickly identify specific objects in photos and perform cutout operations with a single tap, facilitating the sharing of customized content on social media platforms.

Simultaneously, the K12 Plus' ColorOS 14 system supports offline communication capabilities, allowing for short-distance emergency communication even in areas with poor signal or no network. This feature is especially beneficial for outdoor enthusiasts, whether camping in remote forests or in crowded event settings, as the K12 Plus provides seamless offline communication experiences, enhancing safety.

Additionally, ColorOS 14 supports multi-functional NFC and infrared remote control, such as using it for public transport, door access, and remote control of home appliances.

AI has also integrated deeply into the K12 Plus' imaging capabilities. Hardware-wise, the K12 Plus features a 50-megapixel main camera with a Sony IMX882 sensor, combined with OIS optical image stabilization, ensuring clarity and detail in both daytime and nighttime shots. Its 120 ultra-wide-angle lens provides a wider perspective for users who enjoy landscape photography, especially suitable for capturing outdoor travel moments. Additionally, the K12 Plus' imaging algorithm includes the "Super Light and Shadow Image Engine" and "Ultra-Clear Image Quality Engine," optimizing the overall light and shadow effects for portrait and landscape photography, making every photo rich in texture and layering.

The K12 Plus also incorporates AI Eliminate 2.0 technology, capable of intelligently recognizing and precisely eliminating passersby in photos, ensuring picture clarity and aesthetics. Whether capturing photos at crowded tourist attractions or recording street scenes, the K12 Plus' AI Eliminate function delivers unhindered visual effects.

It's noteworthy that as a thousand-yuan phone, the K12 Plus can still benefit from ColorOS 14's AI empowerment, receiving optimizations and enhancements in terms of smoothness, imaging, and elimination, effectively improving user experience in the simplest way.

OPPO Makes a Crucial Move in the Mid-Range Market

The launch of the OPPO K12 Plus can be viewed as a continuation of OPPO's strategic deployment in the mid-range market. In recent years, long-lasting battery phones have gradually become consumer favorites, reflecting users' urgent need for enduring battery life in their fast-paced lives. In daily use and entertainment consumption, users increasingly expect their devices to perform consistently throughout the day without frequent charging. The K12 Plus' 6400mAh high-capacity battery and 80W Super Flash Charge are precise responses to this demand. Particularly when the phone simultaneously achieves both long battery life and high performance, it's even more appealing to young consumer groups who prioritize gaming experiences.

According to Counterpoint Research, in the global smartphone market in 2023, the proportion of models with extra-long battery life configurations increased by nearly 30%, particularly in the mid-range and high-end segments. Moreover, the China smartphone market report for the first half of 2024 indicates that over 50% of consumers consider gaming performance when selecting a mid-range phone. OPPO's integration of long battery life and powerful gaming performance in the K12 Plus not only caters to diverse consumer demands but also fills the gap in the mid-range market through a differentiated strategy. Currently, most performance flagship phones on the market are priced far higher than mid-range models, while performance phones in the mid-range market generally lack strong battery life capabilities. The K12 Plus successfully combines these two key features, eliminating the need for consumers to compromise between battery life and performance, allowing them to experience a more comprehensive experience on a single device.

In the long run, the OPPO K12 Plus will further enhance the brand's competitiveness in the mid-range market. As consumers demand for phone battery life and performance improves, the demand for powerful high-performance long-lasting battery phones in the mid-range market is steadily expanding. It's foreseeable that the K12 Plus will attract more young gamers and consumers who frequently use smartphones.

Pricing:

• 8GB+256GB: 1799 Yuan

• 12GB+256GB: 1999 Yuan

• 12GB+512GB: 2499 Yuan

Summary

Throughout the launch event, it's evident that the OPPO K12 Plus is a phone with a clear target audience. If you don't have extremely high performance requirements in your daily life but frequently engage in outdoor activities, work, or have a high demand for prolonged phone use, the K12 Plus is an excellent option in this price range. If you're interested in learning more about this new OPPO model, search for "OPPO K12 Plus Lei Technology Review" online.