Global Smartphone Market Rebounds Strongly: Samsung Leads, iPhone Close Behind, Xiaomi Rises

Global Smartphone Market Rebounds Strongly: Samsung Leads, iPhone Close Behind, Xiaomi RisesAfter years of slump, the global smartphone market is finally rebounding. According to market research firm Counterpoint Research, global smartphone sales in the third quarter of 2024 grew 2% year-on-year, marking the first time since the third quarter of 2018 that the market has seen a year-on-year increase in sales

Global Smartphone Market Rebounds Strongly: Samsung Leads, iPhone Close Behind, Xiaomi Rises

After years of slump, the global smartphone market is finally rebounding. According to market research firm Counterpoint Research, global smartphone sales in the third quarter of 2024 grew 2% year-on-year, marking the first time since the third quarter of 2018 that the market has seen a year-on-year increase in sales. This data suggests that the market is emerging from its trough and heading towards steady growth.

Samsung Holds the Top Spot, iPhone Closely Follows

Samsung, driven by the continued popularity of its Galaxy A series and the impressive performance of the Galaxy S24 series, continued to lead the global smartphone market with a 19% market share. Market reports suggest that the upcoming Galaxy S25 series will feature further enhanced specifications, potentially leading to even greater sales for Samsung.

Apple sits closely behind Samsung, capturing the second position with a 16% market share. The release of the iPhone 16 series brought Apple significant sales growth and propelled it to the top spot in global sales during September. With Apple Intelligence expanding to more markets and supporting more languages, Apple is expected to maintain strong growth in the coming two quarters and has the potential to surpass Samsung as the global market leader.

Xiaomi Rises Strongly, Leading Domestic Phone Brands

Xiaomi also demonstrated strong performance in the global market, achieving sales growth for four consecutive quarters and reaching the third position with a 14% market share in Q3. The upcoming Xiaomi 15 series and the release of the Pengpai OS 2.0 version are expected to further propel Xiaomi's sales. Additionally, the Xiaomi 15 series is scheduled to enter overseas markets next year, which will contribute to the brand's increased market share.

Other Brands Perform Brilliantly, Market Competition Intensifies

OPPO secured the fourth position with a 9% market share, achieving its highest sales since the third quarter of 2023. Vivo also reached the top five with a 9% market share, becoming a leading manufacturer in China and India, the two largest smartphone markets globally.

Furthermore, Huawei and Motorola exhibited robust growth, witnessing a year-on-year increase of nearly 30%.

Future Market Filled with Opportunities

The gradual recovery of the global smartphone market and consumers' continuous pursuit of new technologies present new development opportunities for various brands. While different brands demonstrate distinct characteristics and growth trends in the market, and the market pace is rapidly changing, the future holds immense possibilities.

Analysis:

The resurgence of the global smartphone market is driven by several factors:

• Gradual Recovery of Chip Supply: The chip shortage has eased, enabling a boost in phone production capacity.

• New Technological Innovations: The continuous expansion of AI, 5G, and other new technologies is bringing more features and enhanced experiences to smartphones.

• Strong Demand in the High-End Market: Over a quarter of consumers are willing to purchase high-end smartphones priced above $600, expanding the premium market.

Outlook:

As the global smartphone market steadily recovers, major brands will continue to engage in intense competition in areas like product innovation, technological research and development, and market expansion. In the future, we will witness more diverse and intelligent smartphone products, along with increasingly personalized user experiences.

Conclusion:

The global smartphone market is undergoing a positive transformation, with brands like Samsung, Apple, and Xiaomi leading market development. In the future, with the continuous emergence of new technologies and evolving consumer demands, the global smartphone market will embrace a more prosperous future.