Honor and Qualcomm Join Forces: AI-First, Ushering in an Era of "Autonomous Driving" for Smart Devices

Honor and Qualcomm Join Forces: AI-First, Ushering in an Era of "Autonomous Driving" for Smart DevicesToday, AI is sweeping the globe, permeating everything from data centers to smartphones. How to effectively leverage AI has become a crucial test of a tech company's strategic layout and technological prowess

Honor and Qualcomm Join Forces: AI-First, Ushering in an Era of "Autonomous Driving" for Smart Devices

Today, AI is sweeping the globe, permeating everything from data centers to smartphones. How to effectively leverage AI has become a crucial test of a tech company's strategic layout and technological prowess. On October 21, at the 2024 Qualcomm Snapdragon Summit held in Hawaii, Guo Rui, CMO of Honor Terminal Co., Ltd., delivered a speech, highlighting Honor's numerous AI technology innovations in smart interconnection, interaction transformation, and performance enhancement. Honor's deep collaboration with Qualcomm, through cutting-edge technologies like Honor AI Agent, showcases the immense potential of on-device AI.

The highly anticipated Honor Magic7 series made its debut, becoming a major highlight of the summit. Zhao Ming, CEO of Honor Terminal Co., Ltd., delivered a remote video address, sharing insights into Honor and Qualcomm's collaborative opportunities and directions in the AI era. He also announced that the Honor Magic7 series will be the first to feature generative AI capabilities powered by the Qualcomm Snapdragon mobile platform.

AI Native Application Scenarios: Joint Exploration by Honor and Qualcomm

From an industry perspective, AI is reshaping the smart terminal industry, creating richer and more diverse smart omnichannel experiences. However, AI without native application scenarios cannot truly take root. Honor and Qualcomm are taking the lead in defining AI native application scenarios, charting the course for AI's application in the smart terminal domain.

Honor and Qualcomm have a long history of collaboration in joint development of intelligent technologies, from the industry's first AI phone to multi-modal interaction and on-device AI foundation models. This partnership has yielded fruitful innovative results. In this collaboration, the two companies are working together to define key AI native application scenarios, contributing to the optimization of next-generation chip development and user experience.

Three Directions Leading On-Device AI Innovation

At the summit, Guo Rui shared the latest AI innovation achievements resulting from Honor and Qualcomm's joint efforts, primarily focused on three directions:

• Smart Interconnection: Through MagicOS Trust Circle technology, Honor connects multiple terminal devices such as phones, tablets, and laptops, creating a "Super Terminal" experience. This enables seamless AI service transfer across devices.

• Interactive Innovation: Honor redefines the human-computer interaction experience through AI Agent, breaking down barriers between traditional services and enhancing the overall user experience.

• Performance Enhancement: Honor and Qualcomm jointly introduced the industry's first NPU-driven AI real-time rendering technology, delivering enhanced gaming and imaging experiences for users. By introducing AI technology, both companies successfully addressed the long-standing challenge of balancing picture quality, temperature, and frame rate in mobile gaming.

Honor AI Agent: Ushering in the "Autonomous Driving" Era

Honor's forward-looking layout in the on-device AI domain has prompted industry giants to follow suit. Apple's AppleIntelligence, unveiled at WWDC24 this year, bears a striking resemblance to Honor's four-layer AI architecture.

Honor AI Agent is a significant breakthrough in on-device AI innovation. Its core capabilities reside in its comprehensive intent understanding, personalized context integration, and efficient task execution. Its cross-application open ecosystem positioning allows it to transcend different applications, emulate human behavior, analyze and manipulate screens to complete user commands with a single sentence, providing highly personalized service experiences for users and truly realizing "the more you use it, the better it understands you, the more you use it, the easier it is to use."

Honor categorizes AI Agents into two types:

• "Interacting" Agents: Capable of invoking services from third-party applications or other agents on-device, enabling collaborative efforts.

• "Autonomous Driving" Agents: Capable of emulating human cognition and understanding within a vast array of third-party applications, analyzing app content, and mimicking human behavior to perform corresponding operations.

MagicOS9.0: The Magical Experience of AI Agent

Honor announced the imminent arrival of MagicOS9.0, the personalized omnichannel AI operating system featuring Honor AI Agent. Subsequently, leaked video demonstrations of the "cancel auto-renewal in one sentence," "order takeout in one sentence," and "forward document in one sentence" functions provided a sneak peek at Honor's AI Agent's magical and innovative interactions.

Within an open ecosystem, Honor AI Agent can automatically complete complex tasks such as "cancel auto-renewal in one sentence" through cross-application collaboration, significantly simplifying user workflows. For example, on MagicOS9.0, users can simply issue a voice command like "cancel video app auto-renewal," and the phone can automatically complete tasks such as finding and canceling paid subscriptions.

Industry Recognition: Honor Leads the AI Era

Zhou Hongyi, founder of 360 Group, recently praised MagicOS9.0 as "terrifyingly powerful" during his live stream on the theme of "Innovation and Entrepreneurship in the AI Era." In a live demonstration, Zhao Ming simply said, "Order three cups of Luckin Ice Americano, large size," and the Honor Magic7 automatically opened Meituan, searched for coffee types, and finally settled on the screen showing "order and pay." He Yifan, program host and deputy editor-in-chief of "China Entrepreneur" magazine, commented: "It's safe to say that automotive AI looks to Huawei, while mobile AI looks to Honor."

Zhao Ming aptly described Honor AI Agent as the "autonomous driving" within a phone. It can mimic human beings in learning and intent comprehension, and then step-by-step mimic human behavior in performing operations. He emphasized that the Honor Magic7 series boasts AI capabilities ahead of the industry by half a year. The joint definition of the strongest AI chip in the AI era by Honor and Qualcomm will bring users a brand-new experience that is "magical," even "shocking."

Honor and Qualcomm: Jointly Building an "AI-First" Ecosystem

Honor's collaboration with Qualcomm to build an "AI-first" ecosystem and redefine AI native application scenarios carries immense significance:

• Leading Industry Development: As frontrunners, Honor and Qualcomm are propelling AI technology from concept to practical application scenarios, not only defining the future direction of smart terminals but also accelerating industry technological transformation and fostering global collaboration among top tech forces. Through Honor AI Agent, smart terminals gain "autonomous driving"-level autonomous operation capabilities for the first time, fundamentally altering the way humans interact with machines. This not only marks the beginning of smart devices truly acquiring the ability to learn and understand users but also foreshadows the deep penetration of AI into daily life. The powerful combination of Honor and Qualcomm has achieved breakthroughs in multiple domains such as smart interconnection, performance improvement, and cross-application service experience, and will further attract more industry partners to join through open collaboration, further enriching the AI ecosystem.

• Enhancing User Experience: Powered by Qualcomm's computing power, Honor's disruptive on-device AI experience has reconstructed user-machine interactions, dramatically boosting interaction efficiency. As Honor actively drives on-device AI innovation, Qualcomm's heterogeneous computing architecture provides powerful high-performance computing support, laying a solid foundation for the transformation of smart devices into personalized AI assistants. Both companies are committed to bringing high-performance, low-power AI computing capabilities to terminal devices, providing consumers with a more convenient and intelligent AI technology experience.

• Promoting AI Ecosystem Development: Honor is becoming a testament to the rise of Chinese AI forces, establishing a technological benchmark in the domestic market and gaining widespread recognition from partners on the global tech stage. Honor's collaboration model with Qualcomm has become a model for global AI forces to collaborate and work together, driving the industry's main channel to shift towards AI-first technology research and development, injecting powerful momentum into future AI innovation. This series of innovative measures not only showcases Honor's leading position in on-device AI technology but also brings about new development opportunities and transformative potential for the global smart terminal industry chain.

Honor AI Innovation Ecosystem: Open Collaboration, Co-Creating the Future

Honor's AI innovation ecosystem not only paints a picture of the future for the smart terminal industry but also accelerates the fusion and evolution of global tech forces through its "AI-first" philosophy, enabling AI to truly empower individuals.

"Openness" has always been a crucial keyword in Honor's development strategy. At the upcoming MagicOS9.0 launch and developer conference, Honor will also engage with more ecosystem partners to discuss the applications and future development of AI Agent in smart terminals. Zhao Ming revealed, "Honor is eager to deepen collaboration with AI developers and entrepreneurs in this era. We will open up the on-device AI capabilities we can provide. In MagicOS9.0, we will also introduce AI agent business. Its core lies in opening up our AI core capabilities, providing developers with a convenient platform to easily build diverse applications and services."

Honor MagicOS9.0 and the Honor Magic7 series will be officially released on October 23 and October 30, respectively. Honor will bring consumers a more intelligent and convenient future living experience, leading the industry towards a new era of "autonomous driving."