Double Eleven Battle Report: iPhone 13 Makes a Comeback! Dominating Sales in the 3000-3999 Yuan Price Range, Are Domestic Flagships "Surrendering"?

Double Eleven Battle Report: iPhone 13 Makes a Comeback! Dominating Sales in the 3000-3999 Yuan Price Range, Are Domestic Flagships "Surrendering"?This year's Double Eleven is destined to be extraordinary. Starting from October 14th, the ultra-long pre-sale period has heated up this shopping frenzy

Double Eleven Battle Report: iPhone 13 Makes a Comeback! Dominating Sales in the 3000-3999 Yuan Price Range, Are Domestic Flagships "Surrendering"?

This year's Double Eleven is destined to be extraordinary. Starting from October 14th, the ultra-long pre-sale period has heated up this shopping frenzy. However, in this festival where everyone is shopping, the digital product market has witnessed some unexpected "cold" phenomena.

Let's take a look at the Top 10 cumulative single-product sales rankings for the 3000-3999 Yuan price range on JD.com Double Eleven, as of October 23rd at 13:50:58:

• Champion: iPhone 13

• Runner-up: iQOO Neo9s Pro+

• Third Place: iQOO 12

• Fourth Place: OnePlus Ace 3 Pro

• Fifth Place: vivo X100s

• Sixth Place: Xiaomi 13

• Seventh Place: Samsung Galaxy S24

• Eighth Place: Honor Magic 6

• Ninth Place: Meizu 21 PRO

• Tenth Place: Xiaomi Civi 4 Pro

Upon closer examination, we notice a striking phenomenon: except for Meizu 21 PRO, Xiaomi Civi 4 Pro, vivo X100s, and iQOO Neo9s Pro+, the remaining six models are all older flagships released last year or even two years ago.

What's even more surprising is that the champion is the iPhone 13! This phone has been commercially available for over three years now, and there isn't a single domestic model that can shake its position in this price range. At the same time, Xiaomi 13 also performs exceptionally well. This flagship released two years ago still maintains strong competitiveness among its peers.

The reasons behind this are not hard to understand. Within the same price range, these older flagships offer better value for money and more mature user experiences. For instance, both the iPhone 13 and Xiaomi 13 focus on small-screen flagships, and when they were first released, competitors didn't offer similar small-screen phones. It wasn't until October this year that small-screen phones started appearing on a large scale.

Within the list, vivo has the most impressive performance with three models making the cut. iQOO 12 was released last year, while iQOO Neo9s Pro+ is the newest model released in the second half of this year. This demonstrates vivo's strong competitive power and online marketing capabilities in e-commerce channels.

Although this year's Double Eleven has seen older flagships stage a comeback, it doesn't mean that new models lack a market. New models come with the latest hardware configurations and features and are still the preferred choice for many consumers. However, at the same price point, the value for money offered by older flagships and their mature user experiences cannot be ignored.

This Double Eleven battle report not only reveals consumer preferences in digital product purchases but also reflects changes in the competitive landscape of the smartphone market. In the future, smartphone manufacturers need to pay more attention to product value for money and user experience to remain undefeated in the fierce market competition.