Xiaomi's Lu Weibing Addresses Price Slip-Up at Launch Event: Xiaomi Committed to High-End Strategy, Redmi Focuses on Value

Xiaomi's Lu Weibing Addresses Price Slip-Up at Launch Event: Xiaomi Committed to High-End Strategy, Redmi Focuses on ValueLu Weibing's response demonstrates Xiaomi's unwavering commitment to its high-end strategy. The company will continue to push into the high-end market, aiming to gain user recognition through technological innovation and a premium product experience

Xiaomi's Lu Weibing Addresses Price Slip-Up at Launch Event: Xiaomi Committed to High-End Strategy, Redmi Focuses on Value

This morning, Xiaomi Group President Lu Weibing addressed a slip-up during yesterday's Xiaomi launch event. When announcing the price of the Xiaomi 15 Pro, Lu Weibing mistakenly said "3000 yuan" instead of "5299 yuan," before correcting himself, prompting cheers from the audience. He explained that he had made a verbal error during the Xiaomi 15 Pro price announcement, bringing some lighthearted fun to the event. He stressed that the Xiaomi series will resolutely pursue a high-end path, continually investing in core technologies, prioritizing user experience, and upholding extreme design and aesthetic leadership. The mission of delivering ultimate value will be shouldered by Redmi. Users seeking extreme performance are encouraged to wait for the K80 series, which is slated for a major upgrade this year.

Public information reveals that following a certain scale in overall sales, Xiaomi's high-end market sales have been on the rise. Financial reports indicate that in the second quarter, Xiaomi phones accounted for 22.1% of the Chinese mainland retail market with a price of 3000 yuan or above, a 0.4 percentage point increase year-on-year. The market share in the 3000-4000 yuan, 4000-5000 yuan, and 5000-6000 yuan price ranges was 16.8%, 20.1%, and 8.9%, respectively. As Xiaomi's high-end strategy steadily advances, its R&D investment has also been increasing year after year. At the Xiaomi 15 launch event, Xiaomi Group Founder, Chairman, and CEO Lei Jun announced that the company expects to spend over 24 billion yuan on R&D this year, reaching 30 billion yuan by 2025.

Lu Weibing's response demonstrates Xiaomi's unwavering commitment to its high-end strategy. The company will continue to push into the high-end market, aiming to gain user recognition through technological innovation and a premium product experience. Meanwhile, Redmi will remain focused on the value-for-money market, providing users with high-quality products at more affordable prices. This "dual-brand" strategy will position Xiaomi for leadership in different market segments, enabling the company to achieve sustainable growth.