Vivo Takes the Crown, Samsung Reigns Supreme: Unveiling the Latest Battleground in India's Smartphone Market

Vivo Takes the Crown, Samsung Reigns Supreme: Unveiling the Latest Battleground in India's Smartphone MarketThe report reveals a remarkable 3% year-on-year growth in smartphone shipments in India during Q3, hitting an all-time high. In terms of shipment rankings, vivo emerged as the champion with a 19

Vivo Takes the Crown, Samsung Reigns Supreme: Unveiling the Latest Battleground in India's Smartphone Market

As the world's second-largest smartphone market, India's smartphone landscape is a constant source of intrigue. Recently, Counterpoint Research, a renowned data analysis firm, released its Q3 2023 smartphone report for India, offering a glimpse into the latest developments in this fiercely competitive arena.

The report reveals a remarkable 3% year-on-year growth in smartphone shipments in India during Q3, hitting an all-time high. In terms of shipment rankings, vivo emerged as the champion with a 19.4% market share, marking a 26% year-on-year increase and reclaiming its position at the top. Its diverse product portfolio has been a key driver of its success. Xiaomi followed closely behind with a 16.7% market share, registering a 3% year-on-year growth. Samsung secured third place with a 15.8% market share. OPPO, with a 13.4% market share, secured fourth place, achieving the highest growth rate among the top five brands at 41% year-on-year. Realme rounded out the top five with an 11.3% market share.

vivo's successful ascent to the top in the Indian market and its significant lead over rivals indicate its resilience in overcoming the challenges posed by the local market.

However, in terms of revenue rankings, Samsung emerged as the leader with a 22.8% share. Despite ranking third in shipments, Samsung's higher average selling prices propelled it to the top in revenue. Apple followed closely with a 21.6% share, although it didn't crack the top five in shipments, its premium iPhone pricing secured it the second spot in revenue. Vivo, with a 15.5% market share, secured the top spot in revenue among domestic brands. OPPO followed with a 10.8% share, Xiaomi with an 8.7% share, and Realme fell out of the top five.

This report reveals a significant trend in India's smartphone market: vivo reigns supreme in volume, while Samsung dominates in revenue. Domestic brands, while holding sway in the mid-to-low end segment, still face challenges in penetrating the high end. Currently, Apple and Samsung hold the fort in the Indian premium market. Domestic brands aiming to break this monopoly will need to invest more in research and development of high-end products and intensify their marketing efforts.