OnePlus 13: Performance Ceiling, Record Sales, How OnePlus Achieved "One Device, All You Need"

OnePlus 13: Performance Ceiling, Record Sales, How OnePlus Achieved "One Device, All You Need"On October 31st, 2023, OnePlus launched its annual flagship OnePlus 13. Li Jie, President of OnePlus China, shared OnePlus' insights into the smartphone market trends and key features of the OnePlus 13 at the launch event

OnePlus 13: Performance Ceiling, Record Sales, How OnePlus Achieved "One Device, All You Need"

On October 31st, 2023, OnePlus launched its annual flagship OnePlus 13. Li Jie, President of OnePlus China, shared OnePlus' insights into the smartphone market trends and key features of the OnePlus 13 at the launch event. As one of the first devices to feature the Snapdragon 8 Gen 2 for Galaxy, OnePlus 13 emphasizes "One Device, All You Need, Super Pro in Every Way." Its performance, photography, battery life, and other aspects have all reached the industry's top level.

Li Jie first emphasized that despite the challenging market environment, OnePlus will continue to focus on user needs and solve practical problems through technological innovation. He mentioned that the Solar Display technology and Glove Touch technology on the OnePlus 13 are designed to meet the unmet needs of users. The excellent fluency of OnePlus 13 demonstrates OnePlus' precise understanding of user needs.

Regarding the reason why OnePlus 13 was released two months earlier than its predecessor, Li Jie explained that it was partly due to the performance improvement of Qualcomm's new generation chip and partly to capture the peak of market consumption. He also mentioned that although the cost of new generation chips, memory, and storage has increased, the market feedback and pre-sale data of OnePlus 13 demonstrate its strong competitiveness.

In terms of AI technology, OnePlus 13 showcases OnePlus' deep understanding and application of AI. Li Jie stated that the development of AI is not a one-step process but a gradual improvement. OnePlus will use specific features to help users solve problems, highlighting the practicality of AI.

Facing market competition, Li Jie stated that OnePlus aims to surpass the market share of Xiaomi's single brand and welcomes healthy competition, as it encourages manufacturers to continuously improve product quality. The Shadowless Capture function and fluency of OnePlus 13 are a reflection of OnePlus' deep understanding of user needs and its competitive advantage in the performance track.

Li Jie also mentioned that the cooperation between OnePlus and OPPO is smooth. The two companies have differentiated target audiences. OnePlus focuses more on performance, gaming, and battery life experience. Even within OnePlus, different product lines have their respective positioning. For example, the flagship digital series, in addition to achieving industry-leading performance and gaming, also considers aspects like photography, screen, and other functions. The Ace series has a more pure positioning, so it makes trade-offs in photography and other experiences. Of course, it has a higher price-performance ratio. Different product lines cater to user needs at different price points. Regardless of product tier or price, OnePlus will have flagship performance and product strength that is the strongest in its class.

This morning, Li Jie also shared two good news on Weibo: OnePlus 13 series achieved sales exceeding 100,000 units within 30 minutes of launch, setting a new record for OnePlus flagship phones. The two highest-end configurations accounted for nearly 80% of total sales. The company has already requested their factory to urgently increase production to meet user demand.

The success of OnePlus 13 is not only a reflection of its performance and features but also its accurate understanding of user needs and its keen grasp of market trends. OnePlus has always adhered to the principle of "One Device, All You Need," continuously breaking through technical bottlenecks to create the ultimate mobile experience for users. We believe that in the future, OnePlus will continue to achieve greater success in the smartphone market with its strong product strength and innovative spirit.