Techinsights Releases Q3 Report on China's Smartphone Market: vivo Takes the Lead, Huawei's HarmonyOS Continues to Grow

Techinsights Releases Q3 Report on China's Smartphone Market: vivo Takes the Lead, Huawei's HarmonyOS Continues to GrowIn addition to well-known data companies like IDC and Canalys, Techinsights is also a renowned analytics firm in the mobile phone industry, and its reports are highly valued. On November 4th, Techinsights released its Q3 report on China's smartphone market

Techinsights Releases Q3 Report on China's Smartphone Market: vivo Takes the Lead, Huawei's HarmonyOS Continues to Grow

In addition to well-known data companies like IDC and Canalys, Techinsights is also a renowned analytics firm in the mobile phone industry, and its reports are highly valued. On November 4th, Techinsights released its Q3 report on China's smartphone market. The report reveals that China remains the world's largest smartphone market, with total shipments reaching 65.7 million units in Q3, representing a 3% year-on-year growth.

The report data highlights the following key trends in China's smartphone market:

1. Huawei's HarmonyOS continues its growth, impacting Android's market share.

The report shows that in Q3, iOS's market share remained stable at around 15%, essentially on par with the previous year. However, Android's market share declined to 70%, representing a 2% year-on-year drop. Meanwhile, Huawei's HarmonyOS saw its market share rise to 15%, reflecting a 2% year-on-year increase.

Data suggests that the decline in Android's market share could be linked to the rise of HarmonyOS. The two operating systems demonstrate a "seesaw" pattern in their market share changes. Although HarmonyOS's impact on iOS's market share is yet to be seen, its influence on Android's market share is undeniable.

2. vivo captures the market share crown, OPPO and Xiaomi tie for second.

According to Techinsights, vivo took the top spot in China's smartphone market in Q3 with shipments of 12.5 million units, accounting for 19.0% of the market share, representing a 16.8% year-on-year growth.

Closely behind are OPPO and Xiaomi, both with shipments of 10.2 million units, achieving 15.5% market share each. While OPPO saw a 6.4% year-on-year decline, Xiaomi witnessed a 12.7% increase.

Honor stands at third with shipments of 10 million units, securing 15.2% of the market share, but experiencing a 10.7% year-on-year drop. Apple and Huawei tie for fourth place with shipments of 9.9 million units each, achieving 15.1% market share, representing a 2.1% and 19.3% year-on-year growth respectively.

It's noteworthy that Techinsights' rankings differ from the three leading data companies (IDC, Canalys, Counterpoint). Techinsights places OPPO ahead of Xiaomi, tying for second. Two of the three major data companies show OPPO falling out of the top five.

3. Among the top six brands, only OPPO and Honor see year-on-year declines, while others demonstrate growth.

Besides vivo's victory, only OPPO and Honor experienced year-on-year declines among the top six brands, while the other four brands all achieved year-on-year growth. This indicates that market competition remains intense, and the battle for market share continues among brands.

4. Close shipments and fierce ranking competition make Q4 sales crucial.

It's crucial to note that, apart from vivo's considerable advantage, the shipment differences among other brands are relatively small, making the ranking competition fierce. For instance, the gap between OPPO, Xiaomi, Honor, Apple, and Huawei is only in the millions of units. Consequently, Q4 sales will be critical for each brand in their pursuit of market dominance.

In conclusion, China's smartphone market is highly competitive, with brands striving to secure market share. The rise of Huawei's HarmonyOS has had a certain impact on Android's market share. vivo's victory in Q3 highlights its robust growth momentum. Q4 sales will determine the ultimate market position of each brand, making it an exciting period to watch.