Xiaomi MIXFlip's Success Shakes Up the Market: Who Will Exit the Horizontal Foldable Phone Race?

Xiaomi MIXFlip's Success Shakes Up the Market: Who Will Exit the Horizontal Foldable Phone Race?On November 12th, news of a certain smartphone manufacturer suspending its large foldable product line quickly swept across the internet, reaching the top ten of trending searches. This report from Lei Feng Wang sparked widespread discussion, with netizens speculating which manufacturer would be abandoning horizontal foldable screen phones

Xiaomi MIXFlip's Success Shakes Up the Market: Who Will Exit the Horizontal Foldable Phone Race?

On November 12th, news of a certain smartphone manufacturer suspending its large foldable product line quickly swept across the internet, reaching the top ten of trending searches. This report from Lei Feng Wang sparked widespread discussion, with netizens speculating which manufacturer would be abandoning horizontal foldable screen phones.

The general consensus is that in the foldable screen market, only Huawei has achieved significant success, while other domestic brands struggle to compete. Huawei foldable phones are consistently the consumers' top choice, while other brands rely on short-lived hype surrounding new releases, quickly fading into obscurity afterward. Therefore, any manufacturer besides Huawei is potentially considering suspending their horizontal foldable screen product line.

However, this report inadvertently revealed sales figures for the Xiaomi MIXFold4 and Xiaomi MIXFlip, highlighting Xiaomi's unique strategy in the foldable phone market. Data shows that Xiaomi MIXFold4's cumulative sales currently stand at less than 100,000 units, while Xiaomi MIXFlip has achieved an impressive 460,000 units sold, a remarkable achievement.

The planned lifecycle for Xiaomi MIXFlip is 500,000 units, and it has already approached its target sales within just four months, making further orders almost certain. After all, the next generation product won't be available until next year, and the Xiaomi MIXFlip, with its excellent quality and performance, will remain competitive even next year.

It is worth noting that Xiaomi MIXFlip is currently the only vertical foldable screen phone in China powered by the Qualcomm Snapdragon 8Gen3 processor, its flagship configuration sets it apart in the market. During this year's Double Eleven shopping festival, Xiaomi MIXFlip topped the sales charts for vertical foldable phones on the JD platform.

The success of Xiaomi MIXFlip was not achieved by chance. Its exceptional quality and performance have earned widespread recognition from the market and consumers, confirming the validity of Lei Jun's foldable phone strategy.

With the hot sales of Xiaomi MIXFlip, other manufacturers in the horizontal foldable screen market will face even tougher challenges. In the future, the focus of market competition will be on which manufacturers choose to withdraw and who will continue to persevere.