Huawei Mate60 Series Sales Surpass 14 Million Units: Can the Mate70 Series Continue the Legend?

Huawei Mate60 Series Sales Surpass 14 Million Units: Can the Mate70 Series Continue the Legend?On August 29, 2023, Huawei launched the highly anticipated Mate60 series, featuring a new model equipped with the Kirin 9000S processor, sparking immense market interest. This phone not only achieved a breakthrough in its processor but also upgraded its operating system, significantly enhancing Huawei's brand influence

Huawei Mate60 Series Sales Surpass 14 Million Units: Can the Mate70 Series Continue the Legend?

On August 29, 2023, Huawei launched the highly anticipated Mate60 series, featuring a new model equipped with the Kirin 9000S processor, sparking immense market interest. This phone not only achieved a breakthrough in its processor but also upgraded its operating system, significantly enhancing Huawei's brand influence. Despite initial supply constraints, as production capacity increased, sales of the Huawei Mate60 series soared, achieving remarkable results. Multiple supply chain sources indicate that from the initial sale in early September 2023 to mid-November, the total sales of the Huawei Mate60 series exceeded 14 million units, surpassing expectations and setting a new sales record for the Huawei Mate series. Some reports even claim that its sales in just four months surpassed the combined total of all previous Mate series.

The phenomenal sales of the Huawei Mate60 series are not accidental. Its success can be attributed to at least three main reasons:

First, the Return of the HiSilicon Kirin Chip: Previously constrained, Huawei had widely adopted Snapdragon chips, leading many loyal Huawei users to eagerly await the return of the Kirin chip. The reappearance of the Kirin 9000S in the Mate60 series undoubtedly met this market demand, igniting consumer enthusiasm and becoming a key driver of sales.

Second, Huawei's Strong Influence in China's High-End Market: In a market where numerous phone manufacturers are releasing new phones and competing fiercely, Huawei has demonstrated a calm and composed approach. Huawei hasn't released new phones excessively frequently, opting instead for a steady and measured approach to product iteration, even delaying the release of some models. However, this strategy didn't affect the market performance of new phones; instead, it highlighted Huawei's strong brand appeal and user loyalty in China's high-end market. This influence stems from Huawei's long-term investment in and commitment to independent research and development, reflecting its superior technological strength. The Huawei Mate60 series is not simply a collection of hardware; its powerful self-developed technology gives the product a unique competitive advantage, attracting numerous consumers.

Third, Excellent Overall Product Specifications and User Experience: Even after its release, the Huawei Mate60 Pro continues to deliver an excellent user experience. Its iconic triple-hole screen design and "Star Ring" body design, available in various colors, boasts a highly appealing aesthetic. The powerful rear 50-megapixel triple-camera system, complemented by XMAGE imaging technology, provides an exceptional photographic experience. Furthermore, features like 88W fast charging, satellite communication, second-generation Kunlun glass, AI gesture control, smart payment, always-on display, and the integration of the Pangu large language model provide users with rich functionality and a smooth user experience, making it one of the top smartphones on the market.

The explosive sales of the Huawei Mate60 series have laid a solid foundation for the upcoming Mate70 series. Market speculation suggests that the Mate70 series will have significant upgrades in core configuration, including the Kirin 9100 processor and an upgrade to the HarmonyOS NEXT official version, further enhancing stability and functionality. As the first model, the Mate70 series may also have exclusive selling points to further stimulate consumer demand. In terms of imaging, the Mate70 series is rumored to feature a periscope telephoto lens and the XMAGE imaging system as standard, using the OV50K lens sensor for improved photography. In addition to existing features like gesture-controlled page turning, gesture-controlled photography, and music playback, the Mate70 series is said to introduce gesture-controlled object grabbing, further enhancing the user experience. Currently, pre-orders for the Mate70 series have exceeded 3 million, suggesting that its launch will also trigger a buying frenzy.

The success of the Huawei Mate60 series has not only brought significant sales growth and market share gains but also demonstrated Huawei's strong capabilities in the smartphone sector. Its integrated advantages in technological innovation, brand influence, and user experience have enabled it to stand out in a fiercely competitive market.

So, can the Huawei Mate70 series continue the sales legend of the Mate60 series? This depends not only on its own hardware configuration and software functions but also on the changing market competitive landscape and consumer demand. While the Mate70 series boasts numerous advantages, its ultimate market performance will require the test of time. This will undoubtedly be a focal point for the industry; let's wait and see.