China Smartphone Market Activation Ranking for November 2024: Xiaomi Takes the Lead, Followed by Huawei and Apple

China Smartphone Market Activation Ranking for November 2024: Xiaomi Takes the Lead, Followed by Huawei and AppleNovember 2024 witnessed an intensely competitive Chinese smartphone market. Major manufacturers launched flagship models in a bid to gain an edge in the year-end battle

China Smartphone Market Activation Ranking for November 2024: Xiaomi Takes the Lead, Followed by Huawei and Apple

November 2024 witnessed an intensely competitive Chinese smartphone market. Major manufacturers launched flagship models in a bid to gain an edge in the year-end battle. Recently, a research firm released data on the activation volume and ranking of various manufacturers in the Chinese mainland smartphone market for November, clearly illustrating this fierce competition.

Xiaomi secured the top spot in November market share thanks to the outstanding performance of its Xiaomi 15 series and Redmi K80 series. Its total activation volume far surpassed other manufacturers, a testament to its successful product strategy and marketing. The Xiaomi 15 series, Xiaomi's flagship for the year, garnered significant consumer attention due to its superior performance, innovative design, and highly competitive pricing. Particularly in the fourth week of November (Week 44), the launch of the Xiaomi 15 series resulted in a remarkable 1.453 million unit activation in a single week, the highest weekly activation volume in November, laying a solid foundation for Xiaomi's ultimate victory. The Redmi K80 series also performed exceptionally well, with features like a standard 2K resolution screen and ultrasonic fingerprint unlocking enhancing user experience and further solidifying Xiaomi's market competitiveness. After achieving the top spot, Xiaomi faced a "saturation attack" from competitors, a testament to the brand's growing strength and its significant market position. In fact, such competitive "attacks" only occur when a brand's ranking improves and poses a threat to othersa side effect of Xiaomi's success. Furthermore, Xiaomi's upcoming product plans, including the Redmi Turbo 4, Xiaomi 15 Ultra, and Xiaomi 15S series, are worth watching, as they are expected to further cement Xiaomi's leading position, likely maintaining a top-three ranking at minimum.

Following closely behind Xiaomi were Huawei and Apple, achieving activation volumes of 4.397 million and 4.347 million units, respectively, securing second and third place. While unable to surpass Xiaomi, both manufacturers demonstrated strong market performance, reflecting their considerable brand strength and market influence. Huawei maintained a relatively stable market performance in November, with its highest weekly activation volume also occurring in Week 44, reaching 1.056 million units. In the high-end market (above 4000 RMB), Huawei held a 21.68% market share, second only to Apple, showcasing its competitiveness in the premium segment. Apple also showed robust performance in November, with its highest weekly activation volume also hitting 1.053 million units in Week 44, and commanding a 39% market share in the above 4000 RMB segment, continuing its leadership in the high-end market. Industry insiders predict that with the launch of the Huawei Mate70 series, Huawei could potentially surpass Xiaomi in December's market share battle and claim the monthly championship. This foreshadows even more intense competition in December.

Beyond the top three, vivo (including iQOO), OPPO (including OnePlus and Realme), and Honor also performed well, achieving activation volumes of 4.094 million, 3.673 million, and 3.627 million units, respectively, placing fourth, fifth, and sixth. These three manufacturers have all released their flagship new models, but the gap between them and the top three remains significant. While the difference may seem like only a few hundred thousand units, in the fiercely competitive market environment, this is a considerable gap. To further increase their market share, these three manufacturers need to continuously launch new models and improve their products and services to gain a greater advantage in future market competition. However, the success of this remains uncertain and requires significant investment of resources and effort.

In addition to the above six major brands, ZTE, Starkey Meizu, Samsung, and other brands achieved a total activation volume of 1.464 million units in November. While not making the top six, their market performance still warrants attention. This clearly demonstrates the intense, even brutal, competition in the Chinese smartphone market.

In conclusion, the Chinese smartphone market in November 2024 was exceptionally competitive. Xiaomi successfully secured the top spot due to the successful launch of its Xiaomi 15 series and Redmi K80 series, while Huawei and Apple maintained their top-three positions based on their strength in the high-end market. Vivo, OPPO, and Honor also performed well, but a gap remains with the top three. Other brands are also actively vying for market share. In the future, all brands will need to continuously innovate and enhance product competitiveness to stand out in the increasingly fierce market competition and win over consumers. This competition is not just about brand rankings; it's about the survival and development of the manufacturers. Continuous innovation and an accurate grasp of user needs will be key determinants of success. Those who can better adapt to market changes will gain the initiative in future competition.