Huawei Pura Series Achieves Record-Breaking Sales: Pura70 Series Exceeds 10 Million Units, Pura80 Series Poised for Launch

Huawei Pura Series Achieves Record-Breaking Sales: Pura70 Series Exceeds 10 Million Units, Pura80 Series Poised for LaunchIn today's increasingly competitive smartphone market, Huawei has solidified its position in the high-end segment through its strong technological foundation and continuous innovation. The Huawei Pura series, representing Huawei's flagship imaging lineup, has led industry trends since its inception with its groundbreaking photography capabilities and exquisite hardware design

Huawei Pura Series Achieves Record-Breaking Sales: Pura70 Series Exceeds 10 Million Units, Pura80 Series Poised for Launch

In today's increasingly competitive smartphone market, Huawei has solidified its position in the high-end segment through its strong technological foundation and continuous innovation. The Huawei Pura series, representing Huawei's flagship imaging lineup, has led industry trends since its inception with its groundbreaking photography capabilities and exquisite hardware design. While some users perceive the Pura series as less strategically positioned than the Mate series, its consistently rising sales figures clearly demonstrate its market competitiveness. The recent release of Pura70 series sales data, coupled with the gradual unveiling of information about the Pura80 series, has further fueled market anticipation.

The success of the Huawei Pura70 series has undoubtedly set a new benchmark for Huawei's high-end imaging flagships. According to blogger leaks, since its April 2024 launch, the Pura70 series has achieved over 11 million unit activations across all models, making it one of Huawei's best-selling imaging flagships in history. This achievement reflects Huawei's deep-rooted expertise and continuous breakthroughs in imaging technology.

Specifically, the sales distribution of Pura70 series models is as follows: The Pura70 standard and satellite versions combined have over 5 million activations, accounting for over 45% of total sales and forming the backbone of the mid-to-high-end market. The Pura70 Pro boasts over 3 million activations, its balanced configuration attracting users demanding both superior imaging and performance. The Pura70 Ultra, as the top-tier model, together with the Pro+ version, contributed approximately 3 million units, primarily targeting professional photographers and the high-end market.

The success of the Pura70 Ultra version further underscores Huawei's leading position in imaging technology. Its 50-megapixel, one-inch super-aperture periscope main camera, variable aperture technology, and XMAGE image algorithm have earned it a remarkable score of 169 points on the DXOMARK global imaging ranking, securing the top spot. Furthermore, the Pura70 series supports the BeiDou satellite messaging function across all models (with Pro+ and Ultra versions additionally supporting the Tiantong satellite communication), providing users with reliable communication in extreme environments. The pre-installed HarmonyOS 4.2 system (upgradable to the NEXT version) further enhances AI functionalities, such as air gestures, smart payment, and AI noise reduction, significantly improving user experience. Therefore, the Pura70 series demonstrates strong competitiveness in imaging, communication, and system experience, making its outstanding sales performance easily understandable.

However, as time goes on, the competitiveness of the Huawei Pura70 series will inevitably decline. Consequently, market expectations for the upcoming Huawei Pura80 series have significantly increased. The new phone is reportedly slated for release around May, leaving only about two months until its official launch.

Regarding the specifications of the Pura80 series, various leaks have emerged, with the most attention focused on upgrades to its imaging system. Leaks suggest the Pura80 series will continue to prioritize imaging capabilities, with a major emphasis on upgrading its imaging system. The Ultra version, in particular, is expected to feature the domestic SC5A0CS sensor with RYYB arrangement; the Pro series will reportedly use the Sony IMX989 sensor; and the standard version will adopt a conventional large-sensor main camera. Furthermore, the Ultra version will reportedly feature a 50-megapixel, 1/1.3-inch super-large sensor periscope telephoto lens with 3.5x optical zoom, extending the focal length coverage and enhancing image detail. Other versions will also utilize periscope telephoto lenses and benefit from iterative upgrades to the XMAGE algorithm, potentially supporting real-time depth of field calculation and dynamic range optimization for improved image quality.

Beyond the imaging system, the Pura80 series features differentiated screen designs. The entire series will employ 1.5K OLED screens, with the standard version featuring a 6.6-inch flat screen, and the Pro/Ultra versions opting for a 6.8-inch curved screen to cater to different user preferences. Notably, the Ultra version will exclusively feature a dual-layer OLED screen. This tandem dual-layer structure achieves a peak brightness of 2000 nits while reducing power consumption by 20% and extending battery life.

In terms of core specifications, the Pura80 series will be powered by an optimized Kirin 9020 processor. This chip retains the previous generation's architecture, offering a slight performance improvement while prioritizing energy efficiency to address the power consumption demands of the dual-layer OLED screen. The standard and Pro versions are expected to use the standard Kirin 9020 processor, offering slightly lower performance but superior power efficiency. The Pura80 series will come pre-installed with the native HarmonyOS, featuring complete in-house development from the kernel to the application layer, further enhancing system smoothness and security, and potentially adding AI-driven interactive features. Battery life is expected to be around 6000mAh, supporting 100W wired fast charging and 80W wireless fast charging to meet users' daily needs.

In summary, from the phenomenal sales of the Pura70 series to the technological innovations of the Pura80 series, Huawei is driving the high-end smartphone market with a "dual engine" approach combining superior imaging and domestic component reliance. Despite challenges in supply chains and costs, Huawei's investment in self-developed technology and ecosystem synergy is already yielding results. If the Pura80 series successfully delivers on its promised imaging breakthroughs and system upgrades, Huawei's leading position in the smartphone market will be further solidified.