Huawei Mate70 Series Imminent: AI-Powered, Ushering in a New Era for Smartphones

Huawei Mate70 Series Imminent: AI-Powered, Ushering in a New Era for SmartphonesOn November 18th, Huawei's consumer business officially announced that the Huawei Mate brand ceremony will be held on November 26th at 2:30 PM, simultaneously opening pre-orders for the Mate70 series. The official Weibo account also unveiled the Mate70's design

Huawei Mate70 Series Imminent: AI-Powered, Ushering in a New Era for Smartphones

On November 18th, Huawei's consumer business officially announced that the Huawei Mate brand ceremony will be held on November 26th at 2:30 PM, simultaneously opening pre-orders for the Mate70 series. The official Weibo account also unveiled the Mate70's design. On the 19th, Huawei released a teaser video, which, while not explicitly detailing the Mate70 series' features, clearly showcased the system-level AI integration capabilities within HarmonyOS NEXT and its applications across various scenarios, emphasizing AI's importance in smart terminals. This strongly suggests that the upcoming Huawei Mate70 series will bring significant breakthroughs in AI technology and functionality.

The Year of AI Integration into Mobile Devices: Huawei Mate Series' Deep-Rooted Foundation

2024 is widely considered the "first year" of generative AI integration into mobile devices. IDC predicts that in 2024, AI-enabled terminals will account for 55% of the Chinese market, with over 70% of terminals equipped with AI functions. Counterpoint predicts that AI phone penetration will increase from 11% in 2024 to 43% in 2027. This indicates that AI phones will become mainstream in the future. The continuously growing consumer demand for intelligent services, such as voice assistants, intelligent photography, and personalized recommendations, provides a huge market space for AI integration.

This year, numerous domestic and international mobile phone manufacturers have released self-developed AI large language models and corresponding AI capabilities or app upgrades, vying for a share of the generative AI phone market. However, even before this wave, the Huawei Mate series has been deeply cultivating the AI field for many years.

As early as 2017, the Huawei Mate10 pioneered the integration of an independent Neural Processing Unit (NPU), enabling faster image recognition, voice recognition, and intelligent translation, ushering in a new era for mobile AI. The 2018 Mate20 series further integrated a dual-core NPU, boasting the most powerful computing power on mobile devices at the time, supporting facial recognition, scene recognition, object detection, and image segmentation. The Mate30 series also featured a dual-core NPU and implemented AI air gestures, allowing users to perform actions like swiping and taking screenshots without touching the screen through gesture sensors and the micro-NPU.

The Mate40, launched in 2020, introduced AI Super Sensing Night Mode and AI motion stabilization technology in its imaging capabilities, enhancing low-light photography. It also supported intelligent payment features, simplifying payment processes and improving user experience. The 2022 Mate50 series further enhanced AI interaction, such as adding intelligent scanning functionality, allowing users to simply double-tap the back cover to access the scanning page; simultaneously, its AI privacy protection features were upgraded, including desensitization processing for screenshots of chat interfaces.

The Mate60 series, launched in August 2023, introduced the groundbreaking AI erasure and AI cloud enhancement features, along with upgrades and optimizations to the intelligent assistant, XiaoYi. In short, over the years, Huawei's Mate series phones have continually innovated in AI technology and functionality, providing users with a more intelligent, convenient, and efficient user experience, laying a solid foundation for the in-depth application of generative AI on mobile devices.

Leading Industry Transformation: A Look Ahead at Huawei Mate70 Series AI Features

In the future, the widespread application of generative AI on mobile devices will become one of the most crucial trends in the smartphone market. The Huawei Mate series has already made ample preparations for the arrival of the AI era. The upcoming Mate70 series will undoubtedly showcase its leading advantages in AI technology, a point hinted at in Huawei's teaser video: the Mate70 series will be a culmination of AI technology and applications.

Huawei has made comprehensive and in-depth investments in AI, covering various aspects including chips, computing infrastructure, large language models and AI frameworks, operating systems and ecosystems, and application domain expansion. HarmonyOS NEXT deeply integrates AI with the operating system, resulting in a native intelligent experience, enhancing the intelligent experience of XiaoYi's intelligent entity and HarmonyOS native applications, and strengthening data and privacy security.

Based on this layout and the official video, we can speculate on potential AI technology and functional innovations in the Mate70 series:

First, in photography, the Mate70 series may introduce entirely new AI capabilities, such as capturing and recording the exquisite details of dynamic moments, surpassing traditional static photography.

Second, in AI interaction, the Mate70 series may further enhance multi-modal interaction capabilities, such as improving air gesture functionality, achieving a more fluid and natural cross-device interaction experience.

Third, in privacy and security, the Mate70 series may incorporate innovative privacy protection technologies to ensure user data security.

Furthermore, the Mate70 series may expand into more intelligent service scenarios, such as smart home control and health monitoring, meeting users' ever-growing intelligent needs.

Conclusion: A New Benchmark for the AI Era

Based on Huawei's teaser video and its deep accumulation in the AI field, we have reason to believe that the new Huawei Mate70 series will be the culmination of various AI technologies and functional experiences, providing a new experience and understanding of "AI phones." Through continuous optimization of computing power, algorithm models, and other technologies, as well as the ecosystem construction integrating hardware, software, and services, the Huawei Mate70 series will set a new benchmark for the application of generative AI on mobile devices. The launch of the Huawei Mate70 series will undoubtedly turn a new page in the smartphone era, and it is highly anticipated.