OPPO Ranks Among Top 10 Chinese Overseas Brands in 2024, Further Elevating its Globalization Strategy

OPPO Ranks Among Top 10 Chinese Overseas Brands in 2024, Further Elevating its Globalization StrategyOn December 27th, the second China Brand Image Overseas Communication Forum and the 2024 China Enterprise ESG Blue Book Release Conference were grandly held in Beijing. The forum brought together experts, scholars, and business representatives from various fields to discuss the future of building world-class Chinese brands

OPPO Ranks Among Top 10 Chinese Overseas Brands in 2024, Further Elevating its Globalization Strategy

On December 27th, the second China Brand Image Overseas Communication Forum and the 2024 China Enterprise ESG Blue Book Release Conference were grandly held in Beijing. The forum brought together experts, scholars, and business representatives from various fields to discuss the future of building world-class Chinese brands. The event saw the release of the "2024 Top 100 Chinese Overseas Brands Index," jointly compiled by People's Daily Overseas Edition and GYBrand Global Brand Research Institute. The index comprehensively evaluates Chinese overseas enterprises based on four dimensions: overseas performance, brand building, brand contribution, and sustainable development, aiming to showcase the latest achievements of high-quality development of Chinese overseas brands in the new era. In this evaluation, OPPO, with its outstanding performance in overseas markets, successfully ranked tenth among the top 10, fully demonstrating its strong global competitiveness and brand influence.

This honor is the best testament to OPPO's long-standing commitment to its strategic philosophy of "deep dive into overseas markets" and "the best globalization is localization." OPPO doesn't simply export products; it deeply understands the cultural differences and consumer needs of different markets, implementing in-depth localized operations. This refined strategy ensures that OPPO's products and services truly integrate into local markets, gaining consumer recognition and favor.

Currently, OPPO's products and services cover more than 50 countries and regions globally, achieving remarkable results in key markets such as Southeast Asia, South Asia, the Middle East and Africa, Oceania, Japan, and Latin America. OPPO's success is not accidental but stems from long-term strategic planning and continuous investment. The key to its success lies in its unwavering pursuit of technological innovation and its dedication to refined localization.

OPPO's achievements in the global market are vividly reflected in the recently launched OPPO Find X8 series. With its exceptional imaging system, flagship-level performance, and innovative technologies, the Find X8 series has won widespread praise from consumers worldwide. Following its launch, the Find X8 series achieved rapid sales growth in multiple countries and regions, at a remarkably fast pace.

Specifically, the Find X8 series performed exceptionally well in the Indian market. Within just one hour of its launch in India, sales surpassed the total daily sales of its predecessor, demonstrating the Find X8 series' immense appeal in the Indian market and OPPO's deep roots there. Simultaneously, in the fiercely competitive European market, the Find X8 series saw a 200% year-on-year increase in sales during its first week, further proving its powerful market competitiveness and product appeal.

Beyond impressive sales figures, the OPPO Find X8 series has also garnered numerous awards from renowned media outlets and organizations globally, further solidifying its high-end brand image. In Europe, the Find X8 series received the "2024-2025 European Best Smartphone Camera" award from the European Imaging and Sound Association (EISA), a testament to OPPO's outstanding achievements in imaging technology. In India, the Find X8 series was also named "Best Flagship Phone of the Year" by a prominent tech media outlet, affirming not only the product's excellent quality but also elevating OPPO's brand status in the local high-end market.

These awards are not merely symbolic honors but authoritative certifications of OPPO's product strength and brand influence. They not only affirm OPPO's advantages in technological innovation and product quality but also convey to global consumers OPPO's determination and confidence in building a high-end brand.

OPPO's inclusion in the top 10 of the "2024 Top 100 Chinese Overseas Brands Index" and the successful launch of the Find X8 series mark a new chapter in OPPO's globalization strategy. This signifies that OPPO's globalization journey is no longer simply market expansion but a deeper integration of brand building, product innovation, and localized operations.

Looking ahead, OPPO will continue to expand its presence in the global high-end market, continuously deepening its localization strategy, and bringing global consumers more innovative and differentiated products and services. OPPO will continue to uphold its philosophy of "deep dive into overseas markets" and "the best globalization is localization," deeply exploring the needs of various markets and providing products and services that better suit local consumer habits and preferences. OPPO's global journey will continue to drive Chinese brands to demonstrate stronger competitiveness and influence on the international stage.

OPPO's success story is worth emulating for other Chinese enterprises. In today's increasingly fierce global competition, only those companies that truly understand and integrate into local markets and continuously innovate and upgrade their products can achieve long-term success on the global stage. OPPO's success provides valuable experience and inspiration for Chinese companies going global.

OPPO's globalization strategy is not achieved overnight but is the result of years of accumulation and refinement, constantly adapting and optimizing based on market changes. The core of its successful experience lies in its persistent commitment to localization, coupled with its relentless pursuit of technological innovation and product quality. OPPO's success provides a valuable case study for other Chinese enterprises and injects new vitality into the continued development of Chinese brands in the global market.

OPPO's success lies not only in the excellent quality of its products but also in its deep understanding of the global market and effective implementation of localized operations. By thoroughly understanding the cultural differences and consumer needs of different countries and regions, OPPO can specifically launch products and services that better meet local market demands, winning the recognition and favor of global consumers.

OPPO will continue to increase R&D investment, continuously improving its product technology level, and continuously strengthening its localized operational capabilities to create more value for global consumers. OPPO's globalization journey will continue to provide new examples and references for Chinese brands to go global. OPPO's success story will undoubtedly inspire more Chinese companies to bravely explore international markets and contribute to the international development of Chinese brands.

In summary, OPPO's inclusion in the top 10 of the "2024 Top 100 Chinese Overseas Brands Index" and the success of the Find X8 series mark a new chapter in OPPO's globalization strategy. In the future, OPPO will continue to cultivate the global market, providing global consumers with higher-quality products and services, and helping Chinese brands shine brightly on the world stage. OPPO's global development path is not only a reflection of its own success but also a microcosm of Chinese brands going global, providing valuable experience and inspiration for Chinese enterprises.