Huawei MateX Series Leads the Pack: An In-Depth Analysis of China's Outward-Folding Screen Market in 2024

Huawei MateX Series Leads the Pack: An In-Depth Analysis of China's Outward-Folding Screen Market in 2024In the fiercely competitive Chinese foldable phone market of 2024, the Huawei MateX series dominated with overwhelming market share. Its success in the large, outward-folding screen segment is nothing short of phenomenal

Huawei MateX Series Leads the Pack: An In-Depth Analysis of China's Outward-Folding Screen Market in 2024

In the fiercely competitive Chinese foldable phone market of 2024, the Huawei MateX series dominated with overwhelming market share. Its success in the large, outward-folding screen segment is nothing short of phenomenal. A report from industry insider "RD Observation," using the sales of the Huawei MateX3 Collector's Edition as a baseline, conducted an in-depth sales comparison analysis of the domestic large foldable screen market, clearly demonstrating Huawei's leading position and the performance of other brands.

The report reveals that the sales of the Huawei MateX5 series were 103.4 times that of the Huawei MateX3 Collector's Edition. This staggering figure fully reflects the strong market appeal and consumer recognition of the Huawei MateX series. Other brands lagged significantly behind. The vivo XFold3 sold 19.6 times the MateX3 Collector's Edition, Honor MagicVs2 16.8 times, Honor MagicV2 12.6 times, Huawei MateX T Master Edition 11.3 times, Honor MagicVs3 9.0 times, vivo XFold3 Pro 8.1 times, Huawei MateX6 7.9 times, Xiaomi MIX Fold3 7.3 times, Honor MagicV2 6.7 times, OPPO Find N3 6.3 times, Xiaomi MIX Fold4 5.9 times, Samsung Galaxy Z Fold6 5.4 times, Samsung Galaxy Fold5 4.9 times, Huawei MateX6 Collector's Edition 4.8 times, vivo X Fold2 1.9 times, Samsung Galaxy Z Fold4 only 0.52 times, and Honor Magic V3 Dual Satellite Communication Edition a mere 0.05 times.

The data clearly shows Huawei's dramatic lead in the domestic large outward-folding screen market. Its total sales (including the MateX3 Collector's Edition, MateX5 series, MateX6 series, and MateX T Master Edition) reached 124.8 times the baseline, far exceeding the combined sales of all other brands (100.42 times). This means that even the combined sales of all other brands couldn't match Huawei's market share.

Following Huawei is Honor, with total sales (including MagicVs2, MagicV2, MagicVs3, and Magic V3 Dual Satellite Communication Edition) reaching 40.5 times the baseline, securing second place. This result might surprise many, indicating Honor's significant success in the outward-folding screen market and its growing market influence.

Compared to Huawei and Honor, Xiaomi, OPPO, and vivo showed relatively weaker performances. Xiaomi's total sales were 13.2 times the baseline, OPPO 6.3 times, and vivo 29.6 times. These three manufacturers still have significant room for improvement in the outward-folding screen market and need to further optimize their product strategies and market positioning to better cope with market competition.

It's worth noting that the future competitive landscape of the foldable phone market may shift. OPPO reportedly plans to launch the Find N5 after the Lunar New Year, vivo will delay its foldable phone launch until the third quarter, and Xiaomi's outward-folding screen product strategy remains unannounced. These manufacturers' future actions will significantly impact the market competition.

However, in the current market landscape, Huawei's leading position remains solid. The Huawei MateX series, with its excellent product performance and brand influence, continues to lead the development direction of the domestic outward-folding screen market, becoming the undisputed leader in this field. As long as Huawei continues to release outward-folding screen products, its market dominance is unlikely to be challenged. This has created a unique ecosystem in the domestic outward-folding screen market for Huawei, which other manufacturers find difficult to penetrate.

In summary, the Chinese outward-folding screen market in 2024 exhibits a clear Matthew effect. Huawei, with its strong technological strength and brand influence, dominates, while other manufacturers are playing catch-up to varying degrees. Future market competition will be fiercer, and manufacturers need to constantly innovate to stand out. The success of the Huawei MateX series provides valuable experience and lessons for other manufacturers, indicating that the future development of the foldable phone market will be more diversified and personalized. Undeniably, Huawei has established an absolute leading position in the outward-folding screen market in 2024, a testament to its brand strength and product competitiveness. Its strong market performance also puts immense pressure on other manufacturers, pushing them to continuously improve their product competitiveness. Ultimately, consumers will benefit from more choices and better product experiences. Huawei's lead is not only its own success but also drives the entire Chinese foldable phone market towards higher levels of development. This leading advantage is the result of a combination of technological accumulation, brand reputation, and market strategy, and its experience is worth in-depth study and learning by other manufacturers. In the future, market changes and intensified competition will continue to drive the progress and development of the entire industry.

The success of the Huawei MateX series has undoubtedly set a new benchmark for the Chinese foldable phone market. It not only proves the technological strength of Chinese manufacturers in the high-end mobile phone field but also demonstrates the huge demand of Chinese consumers for high-end technology products. In the future, with continuous technological advancements and market development, we have reason to believe that the Chinese foldable phone market will become even more prosperous, bringing more surprises and choices to consumers. The successful experience of the Huawei MateX series will also provide valuable reference and learning for other phone manufacturers, promoting the common progress of the entire industry. Ultimately, the entire Chinese mobile phone market and global consumers will benefit.